Senior Director, Platform Product Marketing

Senior Director of Product Marketing

Splunk seeks a visionary Senior Director of Product Marketing to lead the global market activation of Splunk's Platform and AI Strategy! This leader will play a critical role in evolving our market position and narrative, operationalize Splunk's vision to increase market leadership, fuel growth through base protection and net-new logo acquisition, and increasing customer value realization. The position requires leading a high-performing team to implement a GTM strategy that leverages knowledge of platforms, AI, and developer-led growth to position the Splunk platform as the essential foundation for innovation across the agentic enterprise. This role requires a strong blend of strategic thinking, technical understanding, market acumen, and leadership skills to drive the success of Splunk's foundational technologies and its ground breaking AI innovations.

Your Impact

Go-to-Market (GTM) Strategy & Execution: Developing and leading comprehensive GTM strategies for Splunk's on premises and Cloud offerings and agentic solutions. This includes defining target markets, customer personas, product positioning, messaging, and launch plans that highlight the outstanding value proposition of both the underlying platform and its AI enhancements.

Product Vision & Strategy Influence: Collaborating closely with Product Management and Engineering to build the product roadmap for the Platform and AI portfolio. This involves providing market insights, competitive analysis, and customer feedback to ensure products meet evolving market needs and strategic goals.

Launch Excellence & Operational Rigor: Drive compressive launch readiness by upholding standard New Product Introduce methodologies, managing the delivery of a full marketing Bill of Materials, and maintaining detailed execution against project timelines to ensure seamless go-to-market performance.

Market Intelligence & Competitive Analysis: Maintaining a deep understanding of the competitive landscape for cloud-native platforms, data analytics, AI/ML solutions, observability and cybersecurity. This includes identifying market trends, new technologies, and customer difficulties to inform product differentiation and strategic decision-making.

Messaging, Positioning & Value Proposition: Continue to evolve clear, compelling, and differentiated messaging and positioning for Splunk's Platform and AI products. This requires articulating complex technical concepts and AI capabilities in a way that resonates with diverse audiences, from technical practitioners to business leaders.

Sales Enablement & Readiness: Equipping the sales force and channel partners with the knowledge, tools, and collateral vital to effectively sell the Platform and AI solutions. This includes developing sales playbooks, battle cards, presentations, and training materials.

Cross-Functional Leadership & Collaboration: Acting as a central point of contact and driving alignment across various departments, including Product Management, Engineering, Sales, Marketing, and Customer Success, to ensure cohesive product strategies and successful market execution.

Thought Leadership & Advocacy: Representing Splunk as a leader in the platform and AI space through content creation, speaking engagements, and participation in industry events, thereby building brand awareness and demand.

Pricing & Packaging Strategy Input: Contributing to strategic decisions around pricing, packaging, and licensing models for platform and AI features to optimize market adoption and revenue generation.

Customer & Partner Engagement: Engaging with key customers and partners to gather feedback, understand their use cases, and evangelize the value of Splunk's platform and AI capabilities.

Minimum Qualifications

• 10–15+ years in product marketing, with expertise in platform, infrastructure, or enterprise security/observability software.
• Proven leadership in matrixed organizations; experience leading high-performing teams through complex, multi-portfolio GTM motions.
• Strong technical skills regarding AI/ML-driven platforms, platform architectures, and modern SOC/Observability transformations.

Preferred Qualifications

• Ability to translate complex technical roadmaps into clear, measurable business outcomes (ARR, logo acquisition, and pipeline growth).
• Executive presence; ability to influence C-level stakeholders and act as a primary interface for Analyst Relations.
• Experience in driving a "developer-first" marketing strategy. Scaling try-and-buy/PLG motions via communities, user groups, and developer-focused channels to drive organic adoption.
• Experience in Customer return on investment & Adoption marketing, designing and implementing programs that accelerate product attach and accelerate customer time-to-value.
• Knowledge of product –led growth strategies are a plus.
• Experience in fostering practitioners such as developers, engaging communities is a big plus.
• Market Leadership: Successful execution of priorities, including hitting logo acquisition targets and securing top-tier analyst rankings.
• Transformation Catalyst: Encouraging an innovation growth mindset to lead strategic transformation and forward-looking initiatives.
• Unified Activation: Seamless scaling of the Data Fabric and Trusted AI narratives across all global marketing channels.
• Operational Excellence: Implementation of a high-velocity, agile PMM operating model that consistently delivers measurable impact on pipeline and customer retention.
• Ecosystem Growth: Measurable increase in developer engagement and community-led adoption of the platform.