Director Digital Marketing

Benefits Childcare Benefits 401(k) 401(k) matching Company parties Competitive salary Dental insurance Free food & snacks Health insurance Opportunity for advancement Paid time off Training & development Tuition assistance Vision insurance Wellness resources Salary: $80,000–$90,000 annually Location: Deerfield Beach, FL Schedule: Full-Time | Onsite | Monday–Friday Benefits: Health, Dental, Vision, Paid Time Off and more Job Overview The Learning Experience is seeking a creative, data-driven Marketing Manager to develop and execute marketing strategies that build brand awareness, generate demand, and drive enrollment across our growing network of early childhood education centers. This role combines brand marketing, digital marketing, lead generation, lifecycle marketing, social media, content development, and performance analytics . You'll manage marketing initiatives across the full customer journey—from introducing families to The Learning Experience through nurturing prospective families and ultimately converting inquiries into tours and enrollments. The ideal candidate is both creative and analytical: someone who can develop compelling campaigns and content while using data to understand customer behavior, improve marketing performance, and identify opportunities for growth. What You'll Do Marketing Strategy and Enrollment Growth Develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support enrollment growth Manage marketing strategies across the full enrollment funnel, from initial awareness and inquiry through tour and enrollment Partner with center and enrollment teams to improve lead-to-tour and tour-to-enrollment conversion Identify opportunities to strengthen the prospective family journey through improved messaging, timing, and follow-up Support local marketing strategies that help individual centers build awareness and generate enrollment within their communities Lead Nurture and Lifecycle Marketing Develop email, SMS, and follow-up campaigns that nurture prospective families throughout the enrollment journey Create conversion-focused messaging, scripts, and marketing resources for Center Directors and enrollment teams Evaluate prospective family engagement and identify where leads are dropping out of the funnel Test messaging, communications, and campaigns to improve conversion and overall marketing effectiveness Digital Marketing, Social Media and Content Manage social media strategy and content across corporate and center-level channels Develop editorial calendars and create engaging, on-brand content designed to build awareness and support enrollment Create and curate content for social media, blogs, email, websites, and other digital channels Support influencer, community, event, and local marketing initiatives Collaborate on corporate websites, digital platforms, and other customer-facing marketing experiences Lead development of online and offline marketing collateral and promotional materials Marketing Analytics and Performance Monitor marketing and enrollment KPIs across the customer acquisition funnel Analyze campaign, lead, tour, enrollment, and conversion data to identify trends and opportunities Translate marketing data into clear recommendations and actionable strategies Develop reports and communicate marketing performance to internal and external stakeholders Use testing and performance insights to continuously improve campaigns and customer engagement Qualifications Bachelor's degree in Marketing, Communications, Business, or related field 3+ years of marketing experience, including experience with digital marketing, demand generation, customer acquisition, or lifecycle marketing Experience managing marketing initiatives across multiple channels Demonstrated ability to analyze marketing performance, conversion data, and KPIs Experience with CRM, email marketing, or marketing automation platforms Strong writing, editing, and content development skills Experience with social media management and content strategy Strong project management and organizational skills Ability to manage multiple campaigns and priorities in a fast-paced environment Excellent communication and cross-functional collaboration skills Preferred Experience Multi-location, franchise, education, childcare, consumer services, or other location-based business experience Lead nurturing and customer lifecycle marketing Local or community marketing Marketing automation and CRM platforms Social media content creation and editorial calendar management A/B testing, conversion optimization, and marketing analytics Why Join The Learning Experience Competitive $80,000–$90,000 salary and comprehensive benefits Opportunity to influence marketing strategy for a growing national brand Work across brand, digital, social, content, lifecycle, and local marketing Direct impact on customer acquisition and enrollment growth Collaborative environment with exposure to teams across the organization Professional development and career advancement opportunities If you're a creative marketer who enjoys combining storytelling, digital strategy, content, and data to drive measurable growth, we'd love to hear from you. #J-18808-Ljbffr