Dir, Public Relations

Dir, Public Relations

Overall Job Summary

This position is responsible for facilitating the development and implementation of Tractor Supply’s public relations strategy. This includes leading initiatives that strengthen the Company’s external storytelling and corporate presence with media and key stakeholders. The Director is responsible for leading a cross-functional team in crisis management and communication. The role may also be the company spokesperson for the media.

Essential Duties and Responsibilities (Min 5%)

• Play a central role in developing and executing Tractor Supply’s overarching corporate Public Relations strategy including business/financial communications.

• Lead day-to-day management of the strategy and work closely with the executive leaders.

• Lead and shape Tractor Supply’s sustainability and stewardship narrative, translating complex environmental initiatives, goals, and disclosures into clear, compelling storytelling that resonates with media, investors, and key stakeholders.

• Design and plan written and verbal communications consistent with corporate strategic objectives including scripts, Q&As, press releases, talking points, media pitches, etc.

• Partner across business functions to help shape and ensure continuity of Tractor Supply’s corporate story, including supporting external communications tied to climate strategy, environmental initiatives, and corporate disclosures (e.g., Impact Report, TCFD) to ensure consistency, clarity and credibility of the Company’s public narrative.

• Proactively pitch and secure positive media stories that showcase the Company’s executives and corporate narrative.

• Provide media guidance to executives and thought leaders.

• Develop and execute the crisis communication strategy.

• Be comfortable as a media spokesperson for both strategic initiatives and issues management.

Required Qualifications

Experience: 8+ years of corporate communication experience, preferably previous public relations experience included

Education: Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field. Coursework or demonstrated experience in sustainability, environmental studies, corporate responsibility or business is a plus. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• Previous experience building a corporate PR strategy and managing scripts, thought leadership, corporate social media platforms and/or executive communication.

• Experience doing this for a large company is strongly preferred.

• Experience supporting or developing content for corporate reports, digital storytelling platforms or executive thought leadership tied to corporate reputation or sustainability initiatives

• Experience translating complex sustainability, ESG, or corporate responsibility initiatives into accessible, audience-friendly communications (media, investor, or corporate storytelling).

• Familiarity with sustainability disclosure frameworks (e.g., TCFD or similar) and ability to partner with technical teams to support external narrative development.

• Corporate storytelling and experience working with national business and/or finance outlets. Strong ability to simplify data-heavy or technical subject matter into clear, compelling messaging.

• Excellent written and verbal communications skills with keen attention to detail.

• Basic business and financial acumen,

• Collaborative team player with the ability to adapt in a changing environment.

• Strong judgment in balancing storytelling with accuracy and credibility, particularly in areas subject to external scrutiny such as sustainability and corporate responsibility.

• Proven ability to effectively prioritize workload and perform in a fast-paced environment.

• Energetic, assertive, results-oriented, self-starter with the desire and ability to go above and beyond.

• Resourceful and proactive; able to work well under pressure with a flexible attitude.

• Excellent time management and organization skills with the ability to manage multiple projects simultaneously, in a fast-paced, matrixed environment.

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting

• Standing (not walking)

• Walking

• Kneeling/Stooping/Bending

• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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CONNECTION

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EMPOWERMENT

We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits and total rewards offerings. For full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

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OPPORTUNITY

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

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