Director, Product Marketing

Director, Product Marketing

The Director, Product Marketing is responsible for driving global growth of our products through development and execution of market strategies that target specific segments. This position needs a solid mix of commercial and technical skills as the Market Segment Manager will work closely with engineers, sales managers, and program managers.

General Responsibilities

• Oversees development and implementation of marketing plans and assist with product promotion to deliver business results
• Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing
• Directs the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share
• Reduces broad concepts and business strategies into structured product marketing plans
• Oversees market research, monitors competitive activity, and identifies customer needs
• Establishes pricing strategies and develops marketing tools for successful product introductions
• Develops new product definition strategies and business plans with joint departments
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function

Experience / Qualifications

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Ability to lead, coach, and develop team members
• Holds self and others accountable to achieving goals and standards
• Ability to work in a fast-paced environment to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

Base Salary Range:

$177,120.00 - $243,540.00

At Sensata, our employees are the key to our success and growth. We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only. Sensata considers several factors when extending an offer, including, but not limited to, a candidate's experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.