Lead Marketing Analyst

Lead Marketing AnalystFi is looking for a Lead Marketing Analyst to take ownership over our entire marketing's analytical stack, from the daily numbers the team runs on to the measurement work that decides where the budget goes next. You'll be the first call for "what happened" and the person who answers the harder "why" and "what if." You'll build on the data team's shared warehouse models and definitions so marketing reporting reconciles to a single source of truth.What You'll Do:Own marketing's source of truth dashboards: CAC vs. goal by product and channel, ecommerce funnel and conversion (including PDP and checkout drop off), lifecycle and retention, daily and weekly pacingMeasure paid media performance across every channel, Meta, Google, Amazon, TV, podcast, influencer, tracking spend efficiency, ROAS, and channel level contribution to growthDesign and run incrementality tests, geo holdouts, PSA tests, conversion lift studies, to determine the true causal impact of media spendBuild and maintain our media mix model to inform budget allocation, and continuously improve measurement methodology as the channel mix evolvesOwn lifecycle and retention measurement, including segmentation, cohort analysis, and email/SMS holdout testingOwn Amazon and marketplace analytics alongside DTC (traffic, conversion, CAC by SKU and product line) so performance is measured consistently across channelsPartner with Growth and Product on experimentation: design, sample size and power calculations, instrumentation, and results readoutsPartner with Finance on spend forecasting, budget pacing, and tying media performance to membership economics and broader P