Associate Director, CRM Strategy

The Associate Director of CRM Strategy has an in-depth understanding of the fundamentals of CRM strategy and makes actionable recommendations on accounts that will move a brand forward. They should embody an EDI Mindset, striving for conscious inclusivity internally and externally, while applying the inQ framework in the strategic development process. ESSENTIAL FUNCTIONS Develops CRM strategies: You will be responsible for developing CRM strategies that align with the brand's business objectives, target customer segments, and leverage customer data to improve customer experiences. Analyzes customer data: You will analyze customer data to identify customer trends and insights and use this information to segment customers and personalize their experiences across channels. Develops and executes CRM campaigns: You will develop and execute CRM campaigns across channels, including email, SMS, social media, and push notifications, and manage campaign cadence and business rules documents (BRD). Monitors campaign performance: You will monitor campaign performance and propose optimizations of campaigns and tactics based on engagement rates across targeted channels and (any) evolution of brand goals. Collaborates with cross-functional teams: You will work closely with other teams, such as the Martech team, engagement strategy, social strategy and data analytics to ensure that CRM strategies are aligned with overall business objectives and that customer insights are aligned on with client brand teams. Stays up-to-date with industry trends: You will keep up to date with the latest trends and best practices in the CRM space, attend industry events and conferences, and participate in professional development opportunities. JOB DUTIES / RESPONSIBILITIES *For Specialty functions, see additional information (if applicable) in the box below. Adjusts expertise to fill in the strategic gaps of multiple accounts and develops CRM deliverables across all stages of the journey. Works closely with all stakeholders at the agency and regularly presents ideas to clients. Develops collaborative relationships with engagement strategists, strategic planners and account services leads. Creates and presents a variety of CRM deliverables directly to clients, answering questions and incorporating feedback. Builds a cohesive narrative around business needs, deliverables, and solutions. Researches trends and innovations, sharing findings with the internal team. Consistently produces clear, informative, and persuasive documents. Partners with Social Media team to support lead generation tactics. Ability to use AI platforms as an accelerant for brand needs and strategic deliverables. EDUCATION DEGREE/DIPLOMA: BA/BBA/BS AREA OF STUDY: Marketing, Communications, Liberal Arts, English, or Advertising Pharma preferred not required LICENSES & CERTIFICATIONS (none specified) EXPERIENCE MINIMUM EXPERIENCE: 5+ years AREA OF EXPERTISE: CRM (Preferred) KNOWLEDGE, SKILLS, & ABILITIES Has an advanced understanding of brand goals and objectives. Strong organizational and time management skills. Advanced presentation skills. Strong client service skills (for both internal account/creative teams and external clients). Skillful ability to rapidly task-switch and handle concurrent projects. Collaborative spirit and management skills. Team player attitude. COMPETENCIES Collaborative – Ability to work effectively in a team environment to build and foster a cooperative environment. Accountable – Holds self-accountable for measurable high-quality and timely results. Leadership – Creates the conditions that enable the team to perform at its best (eg, setting clear direction, talent development, obtaining necessary resources). Influence – Guide decisions to meet objectives, while acting with integrity. Benefits $120,000 to $160,000 annually Equal Employment Opportunity It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. #J-18808-Ljbffr