Amazon Advertising and Digital Shelf Specialist (Mentor)

About the Job

Buyers Products Company, a leading manufacturer in the work truck industry, is seeking a Digital Shelf Specialist to drive profitable growth across Amazon through best-in-class retail media execution, content optimization, and marketplace merchandising. This role is responsible for the day-to-day management and optimization of Amazon Advertising programs while supporting content strategy, catalog health, and overall marketplace performance. The ideal candidate combines hands-on Amazon marketplace expertise with strong analytical and problem-solving skills and understands how advertising, content, pricing, merchandising, and catalog quality work together to increase visibility, conversion, and sales. This individual will leverage data, customer insights, and industry trends to identify growth opportunities and continuously improve performance across the Amazon channel.

Responsibilities

• Lead the development, execution, and optimization of Amazon Advertising programs to maximize traffic, sales, and profitability.
• Manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
• Build campaign structures aligned to category, keyword, and portfolio strategies.
• Conduct keyword research, harvesting, expansion, and negative keyword management while identifying incremental growth opportunities.
• Monitor and optimize bids, budgets, placements, and targeting strategies through performance analysis.
• Manage advertising budget pacing and monthly forecasting.
• Develop and execute content strategies that improve organic ranking, conversion rates, and customer experience.
• Optimize product titles, bullet points, descriptions, backend keywords, and A+ Content.
• Create SEO-focused content strategies using Amazon search behavior and keyword trends.
• Conduct competitive benchmarking and digital shelf audits.
• Partner with Marketing to develop high-impact product detail page experiences.
• Recommend image enhancements, video opportunities, and content improvements.
• Support new product launches through content readiness and merchandising execution.
• Utilize Amazon Brand Analytics and third-party tools to identify ranking and growth opportunities.
• Maintain Amazon catalog health, listing accuracy, and marketplace operations.
• Monitor suppressed, stranded, and incomplete listings.
• Conduct regular catalog audits to identify content and operational issues.
• Support item setup validation and content syndication processes.
• Monitor Buy Box ownership, pricing compliance, and promotional execution.
• Track account health metrics and escalate issues as needed.
• Analyze data to identify growth opportunities and support strategic decision-making.
• Evaluate category trends, competitive performance, and share of voice metrics.
• Collaborate with Sales, Marketing, Product Management, and Supply Chain teams.
• Stay current on Amazon platform updates, advertising innovations, and industry best practices.
• Utilize AI and automation tools to improve reporting efficiency and campaign management.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field preferred.

Required Skills

• 2-5+ years of experience managing Amazon Advertising, Amazon Vendor Central, and/or Seller Central.
• Experience optimizing Amazon product detail pages and content strategy.
• Experience managing large product catalogs and portfolio-level advertising budgets.
• Experience collaborating across sales, marketing, merchandising, and operations functions.

Physical Requirements and Work Environment

• Mobility and dexterity to move throughout office settings, including accessing file cabinets, storage areas, and workstations.
• Ability to remain stationary for extended periods and perform repetitive motions as needed.
• Ability to stand, walk, and sit for extended periods throughout the workday.

What We Offer

We believe in rewarding our employees for their hard work and commitment. As part of the Buyers Products team, you'll enjoy:

• Competitive pay
• Comprehensive health, dental, and vision benefits
• Generous vacation and paid time off
• Profit-sharing opportunities
• Career growth and advancement potential
• Additional employee programs, perks, and benefits

About Buyers Products Company

Established in 1946, Buyers Products Company is a leading manufacturer serving the work truck industry. Our product portfolio includes durable truck boxes, towing equipment, hydraulics, controls, and trailer accessories. Our snow and ice brands include SnowDogg® snowplows, SaltDogg® spreaders, and ScoopDogg® snow pushers.

Join a company with a long history of innovation, quality, and growth while building a rewarding career.