Marketing Analyst

Summary:
The main function of a marketing analyst is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

1. Forecast and track marketing and sales trends, analyzing collected data.
2. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
3. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
4. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
5. Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Skills:

1. Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
2. Basic ability to work independently and manage one’s time.
3. Basic knowledge of principles and methods for showing, promoting, and selling products or services.
4. Basic knowledge of media production, communication, and dissemination techniques and methods.

Education/Experience:

1. Bachelor's degree in marketing or equivalent training required.
2. 2-4 years related experience required.