Social Content Creator

Social Content Creator

Department: Content

Employment Type: Full Time

Location: Minneapolis, MN

Compensation: $55,000 - $74,999 / year

Description

At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.

Do you love making social-first things that live on the internet and could be seen by (literally) millions of people? The Social Lights is seeking a new team member to help us advance this capability at our social-first agency of the future. Is that you? Read on...

Social Content Creators are a unique blend of ideator and creative maker. They are social-first thinkers who are passionate about creating content that gets talked about and drives audience engagement and growth across social platforms. Beyond planning and connecting an idea, this particular role requires a focus on digital design and content production for social-first channels like Instagram, TikTok, Pinterest, and more. If your dream has always been to be paid for making content that lives on the internet, this is that role.


Success in this position is ensuring we are delivering best-in-class content ideas, leading flawless content creation and production, and continuing to help clients innovate content in all its forms. And don't forget the "what's next" in social content trends. Our Social Content Creators are always looking for an opportunity to identify a new content trend, learn a new technique, and help our brands stand out in those noisy social feeds.


Still sound like your kind of job? Skim the roles and responsibilities listed below, polish up that portfolio, and let's chat.


Key Responsibilities

Content Planning

• Collaborate on content planning for key clients, supporting priority accounts across the agency with guidance and oversight from the Group Content Director
• Provide platform-specific content recommendations that leverage cultural trends, platform trends, or resonant consumer insights
• Actively identify trends in the industry in an effort to help our clients innovate and elevate above the competition
• Share content creation best practices with the team, adapting and learning new social mediums (ex. IG Reels)

Content Ideation

• Brainstorm and conceptualize breakthrough ideas that align with the overarching social strategy and help our clients achieve their objectives, ultimately driving their business forward
• Effectively present ideas to internal teams and clients, anticipating questions that may arise and problem-solving in real-time as needed
• Build and implement processes and best practices for content creation, ensuring all content embodies the brand voice + tone and follows brand and platform guidelines

Content Production

• Bring ideas to life, nurturing them from thoughts and concepts to real-world expressions including design, art direction, hands-on content production, editing, and/or managing external production vendors and partners
• Create visually stimulating, breakthrough, and memorable content using a variety of media, including photography, stock, animation, and still assets
• In partnership with Client Services, define the production scope, develop timelines and milestones, plan and manage budget allocations, facilitate reviews and communication, and ensure project delivery requirements are met
• Proactively lead pre-production planning including, but not limited to, securing props, talent, music, permitting, releases, and any other elements needed to execute the work to a high-quality standard
• Ensure full delivery of assets on time and on-budget
• Facilitate stellar communication with all parties involved in content creation and production, proactively elevating any foreseen challenges or bringing in others to help problem-solve as needed
• Establish a high standard of excellence for every piece of content produced, paying close attention to all the details while continually improving the process
• Build relationships with external creative partnerships and collaborators, positioning The Social Lights as a sought-after social content solution

Skills, Knowledge and Expertise

• 2+ years of experience in social media required, prior agency experience preferred
• 5+ years of experience editing/creating/designing content for social
• Quick to solve problems, improvise or propose solutions to barriers that may arise
• A collaborative mindset with attention to detail and follow-through
• A willingness to jump into new challenges to learn and grow
• Excellent time management, organization, and prioritization skills
• Agency experience a plus
• Proficient in MS Office software and G Suite tools
• Proficient in Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator)
• Experience with Apple (Keynote, Pages, Numbers)

Benefits and Perks

• Health Insurance
• Dental Insurance
• Voluntary Vision Insurance
• HSA + Company Contribution
• 401k + Company Match
• Generous PTO Policy
• New Macbook Pro
• Cell Phone Stipend
• Paid Employee Parking
• Summer Hours + Flexible Work Options
• Dog-Friendly Office

*This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.