Lifecycle Marketing Campaign Manager

Job Description

Job Description

Title: Lifecycle Marketing Campaign Manager (Contract)

Payrate: $76/hour

Duration: 8-month assignment

Hours: 40 hours/week | Hybrid — onsite Tuesday, Wednesday, Thursday

Location: Cupertino, CA (Hybrid)

Summary:

Do you love turning strategy into flawless execution? We're looking for a detail-obsessed Campaign Manager to join a fast-paced marketing team and help bring lifecycle and CRM campaigns to life, from brief to launch. You'll partner closely with a senior marketing strategist, translating big-picture direction into airtight campaign briefs, sharp performance narratives, and smooth, on-time launches.

This is a high-visibility, tactical role for someone who thrives on precision, loves a good spreadsheet-turned-story, and knows their way around CRM platforms. If you're the person who catches the detail everyone else missed and can explain what the data actually means to people who don't live in it, we want to talk to you!

What You'll Do:

• Develop comprehensive campaign briefs (~40% of role): Co-write functional briefs with a senior strategist, with high attention to detail across US and international translation, campaign scope, segmentation, and landing-page mapping. Provide clear direction that carries through to creative, product, and data science partners.
• Translate performance data into strategic narratives (~40% of role): Contribute to weekly, monthly, and ad hoc performance reporting, partnering with the analytics team on complex analysis to deliver the business-level story — identifying the clear takeaway and tracking which decisions are driving performance shifts.
• Own launch readiness and execution (~20% of role): Align with leadership on go/no-go decisions, oversee QA (filling gaps across copy matrices, feature placement, and link testing), monitor live launches, drive urgent in-launch decisions, and manage journey refreshes including new creative and audiences.

What You Bring:

• 7+ years of experience in campaign management, lifecycle/CRM marketing, or a related marketing strategy function
• Demonstrated background in lifecycle marketing campaigns, including brief development and segmentation strategy
• Prior hands-on experience with CRM tools — examples include Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot, Iterable, or Responsys
• Strong data storytelling skills — able to translate complex performance data into clear, actionable narratives for non-analyst audiences
• Prior hands-on experience with analytics/reporting tools — examples include Tableau, Looker, Power BI, Google Analytics, Adobe Analytics, or SQL-based reporting/querying tools
• High attention to detail, particularly across multi-market (US/international) campaign execution, scope, and segmentation management

Bonus Points If You Have:

• Proven ability to manage launch readiness end-to-end, including QA oversight and live go/no-go decision-making
• Strong written and verbal communication skills, with the ability to present to leadership and cross-functional partners concisely and confidently



TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

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