Digital Marketing Specialist

E-Commerce Merchandising Specialist

WHY JOIN THE AMES COMPANIES

We have amazing benefits! Medical, dental, vision, life insurance, wellness, 401K, holidays employee assistance program, vacation days, disability, and much more.

WHO WE ARE

The AMES Companies, headquartered in Lake Nona-Orlando, FL has a rich American history. The AMES story goes back to 1774, when Captain John Ames began making America's first shovels. AMES® brand is the third oldest consumer brand in the country, and its tools helped build America for more than two hundred years. You can learn more about our history here.

Our business lines include home organization, lawn and garden tools, outdoor living, and cleaning tools. Our leading global brands are sold to homeowners and professionals involved in new construction, remodeling, and maintenance activities. To learn more about our business lines, visit our website.

WHERE YOU WILL WORK

This is a hybrid position, daily schedule is 8AM to 5PM. Working from home Monday and Friday, in-office Tuesday through Thursday. Office is located at our headquarters in Lake Nona - Orlando, FL.

WHO YOU ARE

Our E-Commerce Merchandising Specialist will manage the online brand experience on our retail and e-Retail partner's digital commerce sites, such as big box retailers, mass merchants, e-retailers, and other customer accounts sites. This position is responsible for creating, improving, and maintaining a best-in-class brand experience to achieve our business goals.

Ultimately, this position will implement all online product detail pages and merchandising initiatives on our retail and e-retail ecommerce partner sites to ensure customer engagement, brand consistency, and a positive customer experience.

WHAT YOU WILL DO

• Managing product detail pages, enrichment, A+ Content, features, and attributes that align with short-term and long-term goals.
• Collaborate with product management and sales account management to plan and develop site merchandising for products.
• Create engaging product detail pages by utilizing creative copy, dynamic imagery, and latest trends in merchandising products categories in the digital marketplace.
• Optimize product detail pages and listings to improve ranking on search engines and site searches.
• Learn and use onboarding management systems (customer vendor portals) to manage the catalog and digital assets.
• Monitor & maintain online catalogs, images, documents, videos, etc. for accuracy.
• Monitor and analyze KPIs and metrics available for these sites to assist with recommendations to improve the customer experience.
• Understand marketing opportunities available on each channel to suggest and develop initiatives with counterparts to increase conversions.
• Communicate agreed upon metric expectations for digital marketing programs or promotions, track the metrics and report on results of each program to assist with decisions on future opportunities and investments.
• Review industry and competitive analysis to stay abreast of current technology and market conditions.

REQUIREMENTS

• Bachelor's degree in business, marketing, communications, eCommerce or relevant field.
• 2-4 years of recent experience working in digital, eCommerce, eRetail merchandising, and/or related field.
• Experience working with big box retailers and working with or within consumer packaged goods companies with various brands.
• Self-directed and motivated with the ability to work on multiple projects and deliver with minimal supervision.
• Organized candidate with strong attention to detail who is customer focused.
• Proven skills in managing product listings and merchandising that have increased eCommerce sales, including SEO, search, navigation, and taxonomy knowledge and experience.
• Advanced experience with Adobe Creative Suite, Adobe Photoshop, PowerPoint, and Excel.
• Minimal travel required 5%.

ENVIRONMENTAL/PHYSICAL REQUIREMENTS:

Physical demands described here are representative of those that must be met to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• This position is located primarily in an office environment. At times the associate is required to sit for long periods of time.
• While performing the duties of this job, the associate may need the ability to lift and carry loads up to 20 pounds.
• Upon occasion, the associate may be exposed to a manufacturing and distribution operations environment and required to wear personal protective equipment.

WORK AUTHORIZATION

The AMES Companies will only employ those who are legally authorized to work in the United States. The Company does not currently sponsor immigration visas for this role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.