Social Media Coordinator

Social Media Coordinator

The Social Media Coordinator oversees the execution of marketing strategy across the digital ecosystem and is responsible for managing Wright State University's digital presence across multiple social channels. This role in an essential member of the Communication and Media Relations team within University Communications and Marketing, sharing timely university messages and newsroom stories to keep the Wright State community informed and engaged. Social Media Coordinator curates the editorial calendar, creates messaging, posts content, and implements campaigns across various social media platforms. The position will use best practices and trends in social media marketing, be a visible and engaged member of the campus community, possess excellent writing and proofreading skills, work both independently and collaboratively, and understand how to build and engage with a digital audience.

The Social Media Coordinator will perform the following responsibilities and duties across various university platforms, including:

• Coordinate and execute day-to-day social media activities.
• Participate in and provide social media coverage, including live feeds, day-of video and images university events, newsroom stories, informative messaging, and other storytelling opportunities.
• Utilize industry-leading trends and best practices to suggest and implement new features to increase user and audience awareness and engagement.
• Stay up to date with current platforms, tools, technologies, and trends in social media and digital strategies.
• Create monthly social media calendars for various university channels.
• Monitor social channels for community engagement and conversation opportunities. Join the conversation in social media through outreach and responses.
• Help maintain multiple internal social media accounts, including scheduling content, monitoring engagements, and analyzing metrics.

Minimum Qualifications - Bachelor's degree, preferably in marketing, communications, video production journalism or a related field, or equivalent experience. A minimum of 1 year of experience working with social media tools and metrics for a brand, company or organization. Demonstrated success with marketing campaigns and experience using analytics (such as, Facebook Insights, Sprout Social, Google Analytics, etc.) to measure effectiveness. Excellent verbal and written communication skills. Strong analytical and critical thinking skills. Proficiency in and knowledge of social media trends and practices. Detail-oriented and organized. Effective problem solving and project management skills. Ability to think and act independently and work to meet aggressive deadlines in a fast-paced environment. Ability to create and sustain a professional and collaborative work environment.

Preferred Qualifications - Experience producing video for social media.

Essential Functions and percent of time - Development, Collaboration, and Oversight (60%): Create planned and strategic content calendars for multiple channels and post daily. Develop, curate, post, and monitor social media messaging that aligns with the Wright State University brand strategy and social media guidelines. Apply and maintain brand guidelines to social media accounts including logos, hashtags, tagging, and photography, upholding brand and visual consistency. Participate in and provide social media coverage of university events and other storytelling opportunities. Collaborate with creative counterparts, social media contributors, and other internal stakeholders to produce social media and digital advertising content. Provide consultation and guidance on social media best practices and training on social media tools to counterparts across campus. Respond appropriately to follower comments and messages. Make leadership aware of pending issues and engage with leadership regarding issues as needed. Participate in social media duties during emergency communications situations.

Essential Functions and percent of time (cont'd) - Project Management (30%): Support a creative team of writers, designers, and web developers. Manage projects and schedule postings through social media platforms and/or software. Analyze end-user data and produce campaign reports to provide strategic recommendations and optimizations. Articulate the value of analytics data and report on findings to key constituents. Provide status reporting and milestone management to ensure delivery of projects on time, within budget, and according to quality standards. Proofread content for clarity, grammar, and spelling.

Non-Essential Functions and percent of time - Other Duties as Assigned (10%): Complete a variety of marketing-related tasks, as needed, to support the marketing of the university. Work with the Director of Communication and Media Relations and other University Communications and Marketing leadership on key initiatives to advance Wright State's brand and market presence.

Working Conditions - Blended in-office collaboration with remote or location based duties. The role involves use of computer equipment and mobile devices.