Marketing Strategist

Description

At TEKsystems, marketing is about understanding the customer — and providing value across digital touchpoints. The Marketing Strategist, Operations & Campaigns is responsible for owning and evolving TEKsystems’ email marketing strategy, with a strong focus on Salesforce Marketing Cloud and Salesforce CRM. This role partners closely with marketing, creative, communications, and technical teams to develop personalized, segmented email campaigns that drive engagement, lead generation, and measurable business outcomes. The ideal candidate brings deep email marketing expertise, strong analytical skills, and a growth mindset to continuously optimize performance and elevate TEKsystems’ email channel.At TEKsystems, marketing is about understanding the customer — and providing value across digital touchpoints. The Marketing Strategist, Operations & Campaigns is responsible for owning and evolving TEKsystems’ email marketing strategy, with a strong focus on Salesforce Marketing Cloud and Salesforce CRM. This role partners closely with marketing, creative, communications, and technical teams to develop personalized, segmented email campaigns that drive engagement, lead generation, and measurable business outcomes. The ideal candidate brings deep email marketing expertise, strong analytical skills, and a growth mindset to continuously optimize performance and elevate TEKsystems’ email channel.

Skills

email marketing, email campaign, salesforce marketing cloud

Top Skills Details

email marketing,email campaign,salesforce marketing cloud

Additional Skills & Qualifications

Manage one direct report position which is employed on a contract basis Manage day-to-day execution of email campaigns, including list building, template setup, editing, testing, deployment, and reporting Own email workflow management and prioritization across multiple stakeholders Build and execute an email testing roadmap to support continuous optimization Develop automated email journeys to nurture B2B audiences and support lead generation Report on KPIs and performance metrics; provide actionable insights and recommendations Implement quality assurance checkpoints for all email deployments Identify new opportunities to increase engagement and site traffic Create and maintain an email deployment calendar Ensure brand standards through collaboration with creative and communications teams Coordinate all rounds of proofing, revisions, and final deployment Ensure proper rendering across email clients and devices (mobile & desktop) Monitor, troubleshoot, and improve email deliverability Leverage Salesforce Marketing Cloud and Salesforce CRM automation capabilities Segment and activate audience data for targeted campaigns Serve as the marketing team’s subject matter expert for Salesforce & SFMC Lead innovation and best practices in email marketing strategy Promote a collaborative, inclusive, and innovative team culture Required: Bachelor’s degree in Marketing or related field (or equivalent experience) 3+ years of email marketing and analytics experience Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud Proficiency in HTML and CSS for email development Strong collaboration and communication skills Exceptional attention to detail and project management abilities Excellent written communication and copywriting skills Growth mindset with a proactive, can-do attitude Preferred / Nice to Have: Familiarity with Litmus Experience with marketing automation platforms Experience with email reputation and deliverability tools

Experience Level

Intermediate Level

This is a Permanent position based out of Hanover, MD.

The pay range for this position is $58000.00 - $88100.00/yr.

* I will be dding this briefly Bonus Structure: 5,500

This is a hybrid position in Hanover,MD.

This position is anticipated to close on Jun 12, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.