Personal Lines Senior Territory Manager

Senior Territory Manager

At Liberty Mutual—you'll join a company devoted to helping people live safer, more secure lives. We partner with independent agents nationwide to deliver exceptional property and casualty products, and we're deeply committed to supporting the communities where we live and work. As part of a team that values collaboration, integrity, and a diverse workforce, you will have the opportunity to do meaningful work that makes a real impact every day.

We are seeking a Senior Territory Manager to lead profitable premium growth and strengthen Liberty Mutual's market presence within an assigned territory. In this high-visibility, relationship-driven role, you will cultivate strong partnerships with independent agents, guide strategic business planning, and collaborate closely with underwriting and internal teams to drive long-term success.

Territory & Agency Leadership

• Own and manage a designated territory with accountability for profitable growth and achievement of financial and operational targets.
• Lead all aspects of territory and agency management—including agency prospecting, business planning, engagement, training, compensation discussions, and optimization of agency distribution.

Agency Partnership & Development

• Build strong, mutually beneficial relationships with agency owners, leaders, and frontline staff through consistent in-person engagement.
• Serve as a trusted advisor by delivering training on products, underwriting philosophy, appetite, and systems to support retention, new business production, and deeper agency partnerships.
• Develop and execute high-quality agency strategies and plans aligned with key Personal Lines or Business Lines goals, such as carrier consolidation, agency plant expansion, service center adoption, and new program launches.

Growth, Profitability & Risk Management

• Drive high-quality new business flow and ensure an appropriate mix of business and risk across individual agencies and the broader territory.
• Provide clear guidance on appetite and target markets, identify profitability concerns, and take proactive steps to support agency success and ensure sustained profitability.

Cross-Functional Collaboration

• Partner closely with underwriting, product management, claims, and risk control teams to identify opportunities, solve challenges, and share competitive and industry insights.
• Collaborate with Personal Lines or Business Lines colleagues to support shared agency assignments and cohesive market strategy.

Tools, Programs & Leadership

• Strategically leverage internal and external tools, marketing programs, and business development resources to support agency performance and growth.
• Offer mentorship to peers, contribute to agency initiatives, and bring forward ideas that enhance team performance and continuous improvement.

What You Bring

• Experience in territory management, agency distribution, or insurance sales leadership
• Strong relationship-building, communication, and negotiation skills
• Ability to analyze data, identify trends, and craft strategic action plans
• Collaborative, solutions-oriented mindset
• Willingness to travel within assigned territory

Why You'll Love Working Here

• A mission-driven organization committed to protecting individuals and families
• Inclusive culture that values diversity, equity, and belonging
• Opportunities for career growth, professional development, and leadership exposure
• Comprehensive benefits: health insurance, retirement programs, paid time off, and more

Qualifications

• Bachelor’s Degree or equivalent industry experience.
• Minimum six years of progressively more responsible insurance sales and management work experience.
• Advanced knowledge of company services, products, marketing techniques, insurance contracts, risk funding and rating plans, and industry trends.
• Proven track record of revenue growth and sales success in a prior role.
• Proven success in developing and building partnerships, decision making and problem solving.
• Advanced analytical thinking, business analytics and business development skills.
• Strong time management and team orientation skills.
• Well versed understanding of marketing principles.
• Must be licensed by the state if required.
• Ability to travel daily with occasional overnight travel.
• Appropriate driving record required to operate a company vehicle.

About Us

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being.

• California
• Los Angeles Incorporated
• Los Angeles Unincorporated
• Philadelphia
• San Francisco