Digital Content Designer

Overview "A perfume is a world you can return to over and over again–a keyhole into far off places–material and imaginary." D.S. & Durga is a Brooklyn fragrance house on a quest to create thrilling perfumes inspired by music, myth, and the mundane. Founded in 2009 by David (D.S.) and Kavi (Durga) Moltz, the brand is known for its uniquely distinguished perfumes, candles, and aromatic products. All fragrances and design worlds are original compositions, rooted in specificity, surrealism, and clarity. With distribution across 600 doors globally and five freestanding stores in NYC and LA, the brand is entering a new phase of growth following Manzanita Capital’s majority investment in 2024. Role & responsibilities The Digital Art Director (Brand & E-Commerce) is responsible for translating D.S. & Durga’s creative world into elevated, cohesive digital execution across e-commerce, email, paid media, and global brand assets. In addition to hands-on creative execution, this role plays a critical leadership role in building the systems, toolkits, and infrastructure required to scale brand storytelling globally — ensuring international markets, retail partners, and distributors receive complete, on-brand creative toolkits well in advance of launches. This role also owns the strategic definition of digital photo and film production needs, ensuring that shoots are properly scoped, planned, and aligned to toolkit and DAM requirements, while executional production support is brought in as needed. This role does not define brand voice, social strategy, or performance marketing. Instead, it ensures that every digital and visual expression of the brand feels intentional, refined, and unmistakably D.S. & Durga. Digital Brand Execution Design and are direct digital assets across website (homepage, PDPs, landing pages, seasonal refreshes), email, paid media and select brand-led digital moments. Maintain visual consistency, typographic rigor, and brand integrity across all digital touchpoints. E-Commerce & Paid Media Toolkits (Critical) Co-own, with the Senior Manager, Brand & GTM, the definition, creation, and timely delivery of all digital toolkits. Build complete E-Commerce Toolkits for each launch and campaign, including (but not limited to): Homepage modules and storytelling frameworks PDP imagery and content systems Lifestyle, product, and still-life imagery Crops and formats for retailer.com usage Usage guidelines and asset hierarchy Build complete Paid Media Toolkits, including: Primary and secondary creative concepts Modular assets and crops across formats Static, motion, and short-form adaptations Clear guidance on asset intent and usage Ensure all toolkits are delivered in full and finalized a minimum of four months prior to on-counter date (OCD), in alignment with GTM timelines. E-Commerce Creative Partnership Partner closely with the Digital Merchandising Manager to translate commercial priorities into elevated on-site storytelling. Balance brand expression with usability, hierarchy, and clarity. Support testing and optimization initiatives with strong creative inputs. Content & Asset Creation Lead and art direct product and lifestyle photography for digital and global brand usage. Own retouching direction, asset delivery, and creative quality control. Adapt assets efficiently across multiple digital formats and regional needs. Production Strategy & Shoot Scoping Define digital photo and film production needs for launches, campaigns, and toolkits. Determine when content can be produced scrappily versus when formal production support is required. Develop clear shoot briefs outlining creative intent, deliverables, formats, and usage requirements. Establish standards for production outputs to ensure assets meet toolkit, DAM, and global usage needs. Partner with freelance Shoot Production Managers when complexity requires, while remaining focused on creative direction and asset outcomes. Global Asset Management & DAM Ownership Lead the selection, implementation, and ongoing management of a Digital Asset Management (DAM) system. Define asset taxonomy, naming conventions, metadata standards, version control, and rights management. Ensure all approved assets and toolkits are centralized, version-controlled, and accessible to global teams. Enable international markets, distributors, and retail partners to self-serve assets while protecting brand integrity. Creative Collaboration Work under the direction of the Director of Brand Creative, translating high-level creative vision into scalable digital systems. Collaborate closely with the Senior Manager, Brand & GTM to align creative deliverables with launch priorities and timelines. Partner with Social Media and Advocacy teams to support downstream adaptations as needed. Professional qualifications 5–8 years of experience in digital brand design within beauty, fashion, lifestyle, or culture-led brands. Demonstrated experience delivering structured digital toolkits for launches or campaigns. Experience defining and scoping photo and video shoots for digital usage. Experience building or managing DAM systems or large-scale creative repositories. Exceptional eye for typography, layout, and visual storytelling. Strong experience designing for e-commerce, email, and paid media. High proficiency in Figma and Adobe Creative Suite; motion/video skills a plus. Highly organized, systems-minded, and deadline-driven. Comfortable balancing hands-on execution with infrastructure and process-building. Thrives in founder-led, taste-driven environments with a high bar for quality. Success in this role looks like Complete, on-time delivery of E-Commerce and Paid Media Toolkits at least four months prior to OCD. Clear, well-scoped digital shoots that consistently deliver usable global assets. A fully operational DAM that supports global markets and retail partners. Reduced last-minute asset requests and launch fire drills. Strong partnership with Brand & GTM and Digital teams, enabling calm, confident launches. A digital ecosystem that feels cohesive, elevated, and unmistakably D.S. & Durga. additional information Location: Brooklyn, NY (Hybrid – 3 days per week in office) Salary Band: $100,000-$120,000 #J-18808-Ljbffr R/GA