web & product analyst for online booking

Описание: roadsurfer is a campervan rental company that also operates roadsurfer spots, a platform for discovering and booking unique camping spots, alongside its rental, subscription, and sales products. Задачи Own the tracking setup across all markets, including the tracking plan, event naming, and GDPR-compliant consent handling Work with web developers to define, implement, and test tracking before every release Check data quality, compare GA4, Amplitude, and booking data, identify the root causes of discrepancies, and ensure they are fixed Run A/B tests in Amplitude Experiment end to end, from hypothesis and sample size to analysis and results, and document learnings Define the booking funnel and product KPIs, measure the impact of product changes, and build Amplitude dashboards and cohorts for product teams Advise Marketing and Product on tracking, attribution, and testing Требования At least 5 years of hands-on experience in web, digital, or product analytics Deep expertise in GA4 and Google Tag Manager, including building tracking setups Experience with server-side tracking, Conversion APIs, Consent Mode v2, and advertising pixel implementation Solid knowledge of GDPR rules for tracking Strong Amplitude skills and proven A/B testing experience, including statistical methods Strong SQL skills Ability to explain results clearly to non-technical colleagues and management Fluent English Будет плюсом: experience with Metabase and dbt Условия Salary range: between 55,000 EUR and 60,000 EUR gross per year Flexible working hours Work from abroad in Europe for one month per year Personal and professional development through the Inhouse Academy Annual camper budget Job bike offer Corporate Benefits Platform, Travel Industry Card, and Family & Friends Discounts Beautiful, bright office with table tennis and table football Dogs are welcome in the office #J-18808-Ljbffr roadsurfer