Sales Lead Generation Specialist

Sales Lead Generation Analyst

Position Type: Full time Compensation: $52,200.00 - $69,000.00 per year Location: Broadway Plaza - 15 1st Street, Rochester, MN 55902 Schedule: The general schedule will be Monday - Friday, 8:00am - 5:00pm *Schedules may change based on business needs. May include holidays and alternate workdays or hours as needed.

About the Job

The Lead Generation Analyst is responsible for identifying, researching, qualifying, and maintaining prospective customer leads to support business development and sales objectives. This entry-level role utilizes various research methods, outreach channels, and customer relationship management (CRM) tools to build and maintain a pipeline of qualified prospects. The analyst gathers and verifies customer information, documents interactions, and provides actionable insights that support sales growth and customer acquisition efforts.

What you'll be doing:

• Research, identify, and qualify prospective customers through various lead generation channels.
• Conduct outreach activities to gather information, assess customer needs, and determine sales potential.
• Verify and validate lead data to ensure accuracy and relevance.
• Maintain and update customer and prospect information within CRM systems.
• Document customer interactions, feedback, and key business intelligence to support sales activities.
• Collaborate with sales and marketing teams to develop and maintain a pipeline of qualified opportunities.
• Assist in executing lead generation campaigns and prospecting initiatives.
• Monitor lead activity and provide regular updates on lead status and conversion progress.
• Support trade shows, networking events, promotional activities, and other business development initiatives as assigned.
• Follow established processes and procedures to ensure data integrity and compliance with company standards.
• Perform other related duties as assigned.

Supervisory Responsibilities: This position does not supervise any employees. May also provide cross-training for staff. Travel: This position could require minimal travel, up to 5% of the time.

About You

What you'll bring:

• Bachelor's degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and experience.
• 1 - 2 years of experience in lead generation, sales support, customer service, marketing, or a related field.
• Experience using CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or similar systems, preferred.
• Exposure to business development, prospecting, or customer acquisition activities, preferred.

What we are looking for:

• Knowledge of lead generation and prospecting principles.
• Strong research, analytical, and information-gathering skills.
• Ability to communicate professionally via phone, email, and virtual platforms.
• Proficiency in CRM software and Microsoft Office applications.
• Strong organizational skills with attention to detail and data accuracy.
• Ability to manage multiple tasks and priorities in a fast-paced environment.
• Basic understanding of sales processes and customer acquisition strategies.
• Ability to work independently while following established guidelines and procedures.

Competencies:

• Lead Generation Identifies, researches, and develops qualified prospects through various channels to build and maintain a pipeline of potential sales opportunities.
• Qualifying Prospects Evaluates prospective customers by assessing needs, interest, fit, and buying potential to determine sales readiness.
• Customer Relationship Management (CRM) Maintains accurate and organized customer and prospect information, documents interactions, and leverages CRM tools to support sales activities and reporting.
• Information Gathering Collects, verifies, analyzes, and organizes data from multiple sources to support prospect qualification and informed business decisions.
• Communication and Outreach Effectively engages prospects through professional verbal and written communication to gather information, build relationships, and support lead conversion efforts.

Work Environment:

• Work is typically performed in an office or remote office environment.
• Frequent use of computers, telephones, and other standard office equipment.
• May require occasional attendance at trade shows, networking events, customer meetings, or promotional activities.
• Work is performed under close supervision with clearly defined processes and procedures.

Physical Demands:

• Prolonged periods of sitting and working on a computer.
• Frequent use of hands and fingers to operate a computer keyboard, mouse, and telephone.
• Ability to communicate effectively in person, virtually, and by telephone.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry materials weighing up to 15 pounds on an occasional basis.

Total Rewards:

• Competitive Pay
• Medical, Dental, and Vision Insurance
• 401k and Employer Match
• Paid Holidays and Vacation Time
• Quarterly & Annual Success Share Bonus Program
• Volunteer Program
• Tuition Reimbursement Program
• Learning & Development Opportunities
• Employee Referral Program
• Employee Assistance Program

The Fine Print:

• Work Authorization: The employee must be legally authorized to work in the United States.
• EEO Statement: Reside and its affiliate brands are committed to respect and inclusion in our workplace. We are an equal opportunity employer that welcomes people from diverse backgrounds and experience, who bring their talent to our organization. We treat people with kindness and respect in all our dealings. We encourage people of all races, national origins, genders, gender identities or expression, political affiliations, religions, sexes, sexual orientations, veteran statuses, disabilities, and ages to join us.
• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job, but to describe the general nature of the job and a reasonable representation of its activities. Duties, responsibilities, and activities may change at any time with or without notice.
• Employment Verification: In compliance with the Immigration Reform and Control Act of 1986, any offer of employment is conditional upon you presenting documents verifying your identity and legal authorization to work in the United States. Our organization utilizes E-Verify, an online system that verifies the eligibility of our employees to work in the United States by cross-referencing their information with government records. E-Verify ensures compliance with immigration laws and helps maintain a legal workforce. Background Checks: Where permitted by law, as part of our hiring process, we perform comprehensive background checks on all potential employees. These checks include verifying employment history, checking references, and reviewing criminal records. Candidates will be informed and required to provide written consent before the background check is initiated. Any offer of employment is conditional upon completion of a background check with satisfactory results. Reside is a drug-free workplace. *Reside does not accept unsolicited resumes from 3rd Party agencies or recruiters. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.