Head of Content and Brand

Job Title

Content & Brand Growth Manager (In-Person — Houston, TX)

Location

Houston, TX (In-Office)

This is not a remote role. We are building something serious, and this person will work directly alongside the founder and leadership team.

About Clinic X

Clinic X builds and launches high-performance telehealth brands through our 45-day Clinic Accelerator program.

We work with entrepreneurs and physicians launching online clinics in regulated healthcare categories such as weight loss, hormone optimization, and longevity.

We are growing quickly and are now focused on building long-term authority, brand equity, and category leadership in the telehealth infrastructure space.

This role will be central to that mission.

The Mission

Turn Clinic X into the most trusted, authoritative, and premium brand in telehealth clinic development.

You will:

Own brand positioning

Own content strategy

Elevate founder presence

Build organic growth engine

Develop educational authority assets

Create a real brand moat

This is not just posting content.

This is category positioning.

Core Responsibilities

Brand Positioning & Voice

Refine and maintain brand voice

Develop positioning pillars

Create messaging frameworks

Align all content with premium authority positioning

Ensure consistency across all platforms

Founder Content Development (High Leverage)

You will work directly with the founder to:

Extract ideas

Turn conversations into high-authority content

Script LinkedIn posts

Develop long-form insights

Structure thought leadership pieces

Create educational breakdowns of telehealth structure, MSO models, compliance, scaling

You are amplifying clarity — not watering it down.

Content Strategy & Planning

Own a 90-day rolling content strategy including:

LinkedIn thought leadership

Email newsletter

Educational long-form content

Case studies

Authority threads

Industry commentary

Framework breakdowns

Lead magnets

Everything should ladder up to:

Authority → Trust → Qualified inbound.

Educational Asset Development

Develop assets like:

Telehealth launch playbooks

Compliance guides

MSO structure explainers

“How to build a compliant telehealth brand” breakdowns

Industry whitepapers

Signature frameworks

Turn internal operational knowledge into external authority.

Organic Growth Engine

Build LinkedIn growth strategy

Build email list growth

Coordinate podcast appearances

Repurpose content into multiple formats

Create compounding content system

You will build an engine, not random posts.

Content Production Management

Oversee video capture (in-office recording)

Manage editing workflows

Coordinate design assets

Ensure publishing cadence

In-office presence allows:

Rapid content capture

Quick iteration

Strong brand alignment

Success Metrics

This role is evaluated on:

Increase in qualified inbound leads

Growth of founder authority

Engagement quality (not vanity metrics)

Email list growth

Conversion lift from content-driven leads

Brand perception shift

Ideal Candidate

You are:

Strategic thinker

High-level writer

Structured executor

Comfortable in regulated industries

Confident around founders

Process-driven

Obsessed with clarity

You understand:

Premium positioning > volume posting.

Required Experience

3 years in content strategy, brand strategy, or B2B marketing

Experience with high-ticket service businesses

Strong writing portfolio

Experience ghostwriting for executives preferred

Experience in healthcare or regulated industry preferred

Strong understanding of positioning psychology

Bonus (Highly Valued)

Video scripting experience

SEO knowledge

Email marketing experience

Experience building personal brands

Experience in telehealth / healthcare

Compensation

Depending on experience:

$75,000 — $105,000 base

performance incentives tied to inbound growth and brand KPIs

This is a high-impact role with growth opportunity.

First 90-Day Expectation

30 Days:

Audit brand

Build 90-day strategy

Launch consistent posting cadence

Refine founder positioning

60 Days:

Launch newsletter

Publish 2–3 authority pieces

Create first lead magnet

Increase inbound quality

90 Days:

Clear brand positioning upgrade

Content engine running consistently

Measurable inbound lift

This Is Not For You If

You need micromanagement

You prefer remote only

You only want to design posts

You avoid structured execution

You dislike fast growth