Director of Ecommerce

E-commerce Strategy And Growth Leader

This position will own key aspects of our E-commerce ecosystem, helping guide platform transformation initiatives while driving revenue growth, digital merchandising excellence, marketplace optimization, and cross-functional execution. Responsible for discussing long-term digital strategy with leadership and rolling up their sleeves inside Shopify, Salsify, Amazon Vendor Central, or retailer portals to solve problems and drive results.

This position plays a critical role in helping York modernize its digital experience while strengthening relationships and performance across major ecommerce retailers including Amazon, Wayfair, Walmart, Home Depot, Lowe's, and others.

Primary Duties

• Help lead the evolution of York Wallcoverings' E-commerce strategy across direct-to-consumer and third-party retail channels
• Drive significant online revenue growth through improved digital merchandising, conversion optimization, content strategy, assortment planning, and marketplace execution
• Partner cross-functionally with marketing, sales, product development, operations, and IT to execute E-commerce growth initiatives
• Analyze performance data, customer behavior, and channel trends to identify opportunities for growth and operational improvement

Leadership & Team Development

• Lead and mentor E-commerce team
• Foster a culture of accountability, agility, collaboration, and continuous improvement
• Act as a hands-on leader willing to directly engage in execution while helping build scalable processes and capabilities for future growth

Shopify Plus & Digital Platform Leadership

• Serve as a key leader in York's Shopify Plus transformation and ongoing E-commerce platform evolution
• Work closely with internal stakeholders and external agency/development partners on site enhancements, integrations, UX improvements, and feature rollouts
• Help optimize onsite customer experience, navigation, product discovery, merchandising, and conversion performance
• Support E-commerce operations including promotions, product launches, category management, and digital campaign execution

Salsify & Product Content Management

• Lead and optimize product content syndication and PIM workflows within Salsify
• Ensure product data accuracy, completeness, and consistency across all E-commerce channels
• Drive best practices around PDP optimization, digital shelf content, imagery, A+ content, SEO, and retailer-specific content requirements
• Partner with merchandising and creative teams to improve product storytelling and online presentation

Marketplace & Retailer Management

• Manage and grow E-commerce relationships with major online retail partners including Amazon, Wayfair, Walmart, Home Depot, Lowe's, and similar accounts
• Monitor retailer performance, content quality, advertising opportunities, inventory health, pricing, and promotional execution
• Partner with internal sales and operations teams to improve retailer performance metrics and operational efficiency
• Identify opportunities to improve visibility, conversion, profitability, and assortment expansion across marketplace channels

Requirements

Education & Experience

• 7+ years of ecommerce experience, including leadership responsibilities within a consumer brand, home décor company, retailer, or related industry
• Strong hands-on experience with Shopify Plus
• Familiarity with ecommerce advertising and retail media platforms
• Knowledge of ERP, middleware, or systems integration environments a plus
• Experience working within both DTC and wholesale/manufacturer ecommerce
• Experience working within Salsify or similar PIM/product content management platforms
• Proven experience managing and growing business across major ecommerce retailers and marketplaces including Amazon, Wayfair, Walmart, Home Depot, Lowe's, and similar channels
• Strong understanding of digital merchandising, ecommerce operations, online consumer behavior, and marketplace dynamics
• Experience working cross-functionally with marketing, sales, operations, and technology teams
• Strong analytical, organizational, and problem-solving skills
• Excellent communication and project leadership abilities
• Comfortable operating in a fast-moving, evolving environment with both strategic and tactical responsibilities

Working Conditions

• General office environment

License or Certification

• Valid driver's license