Specialist, Paid Social (California State Lottery)

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few). Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. We outpace the industry on diversity and inclusion and offer continuous training and workshops for career development. So, if you dare to challenge the comfortable, then keep reading. Responsibilities Manage day‑to‑day campaign performance and analysis working directly with the team's Media Director Perform research to understand audiences and their behaviors Use data and in‑campaign trends to identify opportunities for expanding or optimizing campaigns Evaluate creative ads for platform specifications and advise client‑lead creative team on best practices Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs Perform account diagnostic checks, inclusive of providing daily pacing updates Review & present findings internally to build recommendations in an ongoing capacity Monitor campaigns to ensure proper pacing, avoid under‑ or over‑spend, traffic abnormalities, and additional opportunities Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval Based on client‑goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan Qualifications Bachelor's Degree Preferred 1+ years of experience working in paid social media Hands‑on experience with top social media platforms Proven ability to drive projects from start to finish Excellent written and verbal communication skills Strong organizational and analytical skills Excellent time management skills and ability to follow through Extremely detail‑oriented Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to supervisor High level proficiency and knowledge of Microsoft Office products as well as planning tools Salary and Benefits Yearly salary: $70,400. Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits such as generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO. Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in‑office amenities such as fresh kombucha and an in‑house barista inside our beautiful, new vibrant El Segundo office. In‑Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in‑office per week. Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. CA Applicants: Canvas Worldwide practices Fair Chance Hiring. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr Canvas Worldwide