Public Relations Manager

PR & Communications ManagerAre you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.Directive is the leading marketing agency for B2B. We're the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.The RoleThe PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.Key ResponsibilitiesDevelop, refine, and present strategic communications plans aligned with business objectivesExecute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissionsBuild and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPsCraft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyersSupport executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articlesAssist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnershipsContribute to organic social strategy and content as an extension of integrated communications programs, where relevantUtilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influenceCollaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategyContribute to new business proposals and client presentations as a subject matter expertWhat You Offer / Qualifications4–7 years of experience in PR and communicationsStrong written and verbal communication skills with a flair for creativityAgency experience required; B2B or B2B tech experience strongly preferredDemonstrated track record of earning meaningful media coverageStrong media relationships and the ability to build new ones quicklyHands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed contentAbility to translate complex B2B narratives into sharp, compelling pitches and storiesOn the pulse of industry news and trends across media and social mediaComfort using AI tools to sharpen research, targeting, and workflowsWillingness to travel to visit clients on an as-needed basisContinuously strengthen PR expertise through proactive independent learningBachelor's degree in public relations or communications preferredWhat Success Looks LikeYou embody our core values in every client and team interactionYou act quickly on media opportunities and breaking news opportunitiesYou consistently earn quality coverage and build media relationships that compound over timeYour clients renew because they trust you and see real results from communications investmentYou contribute ideas and executional lift that make the whole practice betterYou hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scoresWhat We Offer:Compensation for this role includes a competitive base salaryMedical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleBenefits to Support the Whole Person:Mental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual careTime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenure, which scales in total amount over timeAnnual Company-wide RetreatWork Environment RequirementsAs a remote-first company, you'll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on click.appcast.io InformationAt Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.