Amazon Ads Specialist (Book Marketing)

We are seeking an experienced and results-driven Amazon Ads Specialist to take end-to-end ownership of advertising campaigns for a published book. This role requires both hands-on campaign management and strategic optimization, with a clear goal of achieving and sustaining a minimum 20% ROI while building a scalable system our team can manage internally. Perform a full audit of existing Amazon ad campaigns (structure, keywords, bids, performance) Take full ownership of campaign management, including: Campaign creation and restructuring Daily monitoring and optimization Budget allocation and bid adjustments Optimize keyword targeting, match types, and search term harvesting Continuously test and scale campaigns to improve performance and profitability Identify and eliminate wasted ad spend Performance Goals Achieve and maintain a minimum 20% ROI Improve key metrics: Increase consistent and scalable book sales Deliverables & Timeline First 30 Days Initial optimizations implemented 30–60 Days Early ROI improvements 60–90 Days Scalable and optimized campaign structure ROI target (20%+) actively achieved or trending Knowledge Transfer Provide step-by-step guidance for the internal team, including: Loom/video walkthroughs or live sessions Simple SOPs for campaign management Ideal Candidate Proven experience with Amazon Ads for books (KDP required — non-negotiable) Demonstrated success in achieving strong ROI or ACOS targets Strong analytical and optimization skills Ability to translate strategy into simple, actionable steps Experience in coaching or consulting is highly preferred Engagement: Project-based (with potential for ongoing role based on results) #J-18808-Ljbffr Ensemble Digital Media