Senior Social Producer / Strategist @Nello

Type: Full-time About Nello Nello is a science-backed wellness beverage brand building flavorful functional drink mixes and RTDs for stress management, focus, sleep, and everyday well-being. We're sold in Target, Walmart, Sam's Club, and Costco, and we're growing quickly! Role Overview Social is at the heart of how people discover Nello, and we're looking for a creative, connected Social Strategist & Producer to lead our next phase of growth. This role is for someone who understands what makes content perform and knows how to turn a great idea into a great video. You'll own Nello's organic social content strategy in partnership with the Social Media Manager, develop engaging short-form concepts, and lead the creative production process from ideation through execution. You'll work closely with internal teams, creators, production partners, and editors to build a consistent pipeline of compelling, social-first content. We're looking for someone who brings both creative instincts and proven results, with the confidence to lead a creative team and develop content that drives meaningful audience growth. Creative Direction & Inspiration We're looking for someone who can bring a fresh and entertaining approach to Nello's social presence, creating content that feels native to TikTok and Instagram rather than traditional advertising. You'll have the opportunity to develop original short-form formats, test creative ideas, and build repeatable content series that connect with our target audiences. Content References What You'll Do Own and evolve Nello's organic social strategy, particularly across Short Form. Develop original, repeatable content formats that are entertaining, culturally relevant, and aligned with Nello's brand identity. Identify trends, emerging creators, and successful formats that can inspire Nello's content. Build content plans and creative briefs that translate ideas into actionable production concepts. Use audience insights and performance data to refine creative direction. Content Production Lead the creative development and production of short-form videos. Conceptualize and direct shoots, ensuring the final content delivers on the intended creative vision. Ex 1-2x shoots a week with 15 - 20x short form videos a week Collaborate with creators, production coordinators, videographers, and editors. Provide clear feedback throughout the editing process. Support content creation around product launches, campaigns, retail initiatives, and key brand moments. Guide and coordinate creative contributors to maintain quality and consistency. Establish scalable content formats and production workflows. Monitor performance across platforms, identifying what drives views, engagement, and shares. Turn successful ideas into repeatable content series while continuing to test new creative approaches. Who You Are 3–5+ years of experience developing social-first content for brands, agencies, or your own creator channels. A strong portfolio demonstrating successful short-form content, particularly on TikTok and Instagram Reels. Proven ability to develop original concepts and translate them into compelling video content. Experience leading creative projects and collaborating with production teams. Strong understanding of social trends, storytelling, hooks, pacing, and audience retention. Comfortable both developing strategy and taking a hands‑on approach to production. Familiarity with consumer brands, ideally in wellness, beverage, beauty, lifestyle, or CPG. Organized, proactive, and capable of managing multiple creative priorities. A strong creative point of view, supported by an understanding of performance data. What Success Looks Like You'll develop a distinctive social presence for Nello, consistently produce content people want to watch and share, and build a creative system that allows the brand to grow its organic reach while maintaining a recognizable identity. #J-18808-Ljbffr Social Alchemy