Senior Director, Creative Operations

Job Description

Job Description

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

POSITION DESCRIPTION:
The Senior Director, Creative Operations is responsible for leading the development and execution of Holiday Inn Club Vacations’ marketing and digital content across key consumer and business touchpoints. Reporting to the Vice President, Brand & Creative, this role brings brand and marketing strategy to life through high-quality, insight-driven creative that supports business priorities, strengthens the customer experience, and drives measurable performance.

This role is primarily focused on marketing creative and digital content, including campaign creative, digital advertising, email, CRM, MMS/SMS, video, social content, web content, sales support materials, and other performance-driven creative needs across the enterprise. In addition, the Creative Director provides brand oversight to ensure that all creative output is aligned with established brand standards, supports the HICV brand evolution, and reflects a consistent, high-quality expression of the brand across channels.

The Senior Director, Creative Operations leads a high-performing in-house team, as well as key execution members in our growing India center of excellence. The position partners closely with Brand Strategy, Project Management, MarTech, CRM, and other stakeholders to ensure creative work is strategically grounded, operationally efficient, and aligned to enterprise priorities. This role also helps shape workflow, resourcing, quality standards, and team development to ensure the department delivers work with excellence, speed, consistency, and business impact.

ESSENTIAL DUTIES AND TASKS:

• Lead the creative development and execution of marketing and digital content across major channels, including campaigns, digital advertising, email/CRM, SMS/MMS, video, social, web, and sales support materials.
• Translate business and marketing strategies into audience-centered creative solutions that support measurable performance, customer engagement, and conversion across channels.
• Provide brand oversight across creative output, ensuring consistency with established brand standards, alignment with strategic direction, and strong creative quality across touchpoints.
• Lead, coach, and develop an Ai enabked, high-performing in-house, and international creative teams, establishing clear expectations, strong accountability, and a culture of excellence, collaboration, and continuous improvement.
• Partner with Brand Strategy, Project Management, MarTech, CRM, and other stakeholders to align creative priorities, workflows, timelines, resourcing, and scalable execution.

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task.

EDUCATION and EXPERIENCE

• Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, Creative Strategy, or a related field required. Equivalent combination of education and relevant experience may be considered.
• Minimum of 10 years of progressive creative leadership experience across brand, marketing, digital, and performance-driven content environments.
• Experience leading and developing high-performing in-house creative teams across U.S.-based and international resources, including designers, copywriters, content creators, cross-functional creative support, and partnership with a growing India-based center of excellence.
• Demonstrated experience developing and executing creative across digital advertising, email/CRM, SMS/MMS, video, social, web, and sales support channels.
• Experience translating business and marketing strategies into audience-centered creative solutions that drive engagement, conversion, and measurable performance outcomes.
• Experience partnering closely with Brand Strategy, Project Management, MarTech, CRM, and other cross-functional stakeholders in a fast-paced, matrixed organization.
• Experience providing brand oversight across a broad range of deliverables, ensuring consistency, quality, and alignment to established brand standards.
• Experience managing workflows, resourcing, quality control, and operational processes to support efficient, scalable creative delivery.
• Experience incorporating AI and emerging creative technologies into design, copy, content development, and production workflows preferred.
• Experience in hospitality, travel, lifestyle, membership, or other consumer-facing, multi-channel businesses preferred.

QUALIFICATIONS

• Strong creative leadership across marketing and digital content, with the ability to guide concept development and execution across multiple channels and audience types.

• Strong understanding of performance-driven creative, including how content supports engagement, conversion, and broader business goals.
• Demonstrated ability to translate marketing strategy into clear creative direction that is insight-driven, audience-centered, and aligned to brand standards.
• Strong brand stewardship skills, with the ability to maintain consistency, elevate quality, and ensure appropriate brand expression across all creative output.
• Proven ability to lead, manage, and develop both domestic and international creative teams, including effective collaboration with India-based creative resources.
• Experience building team processes, setting expectations, and driving accountability across distributed creative teams.
• Strong understanding of AI-enabled creative workflows and the ability to establish best practices for the use of AI in copy, design, ideation, and generative content development.
• Ability to identify opportunities to use AI and emerging tools to improve creative speed, workflow efficiency, scalability, and quality.
• Excellent leadership, coaching, and team development skills, with the ability to build accountability, strengthen capability, and foster a high-performing creative culture.
• Strong cross-functional collaboration and stakeholder management skills, including the ability to work effectively with Brand Strategy, Project Management, MarTech, CRM, and business partners.
• Strong operational and organizational skills, including workflow management, prioritization, resource planning, and scalable process development.
• Excellent written, verbal, and presentation communication skills.
• Ability to balance speed, quality, creativity, and business impact in a deadline-driven environment.
• Knowledge of digital content development, campaign creative, CRM communications, web content, video, and integrated marketing deliverables.
• High degree of judgment, initiative, and adaptability, with the ability to manage multiple priorities and evolving business needs.