Scrum Lead/Functional Analyst

Job Description

Must Have Technical/Functional Skills

Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution

Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus

Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)

Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment

Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment

Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams

Roles & Responsibilities

Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies

Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy

Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization

Translate business use cases into structured requirements and workflow documentation for activation

Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)

Document processes and contribute to playbooks that improve platform adoption

Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene

Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation