Sr Manager, Marketing Communications
Hologic Inc
Sr. Manager, Marketing Communications Position Overview: The Senior Marketing Communications Manager is responsible for leading the development and execution of comprehensive, multi-channel marketing communications strategies for Breast & Skeletal Health Solutions and its associated brands. This role demands deep expertise in integrated marketing, creative leadership, and cross-functional collaboration to drive audience engagement and business growth. The position also oversees tradeshow strategies and orchestrates internal and external meetings. Qualifications: * In-depth understanding of integrated marketing communications, including traditional, digital, paid, and earned media * Strong knowledge of creative development processes, campaign planning, and execution * Thorough grasp of marketing metrics, analytics, and reporting tools Knowledge Requirements: * In-depth understanding of integrated marketing communications, including traditional, digital, paid, and earned media. * Strong knowledge of creative development processes, campaign planning, and execution.
- Familiarity with healthcare or medical device industry communications.
- Thorough grasp of marketing metrics, analytics, and reporting tools.
- Awareness of quality management systems (QMS) and regulatory requirements for
- Expertise in mentoring and developing creative and communications teams.
- Proven ability to develop and implement strategic marketing communications
- Adaptable and flexible approach to changing priorities and stakeholder needs.
- Customer-centric mindset, ensuring internal and external client satisfaction.
- Minimum 10 years of professional experience
- Demonstrated success in people management and team mentorship.
- Track record of developing and executing strategic marketing communications
- Experience in healthcare or medical device communications strongly preferred.
- Client-facing experience (internal or external) desirable.
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