Marketing Specialist

Position Overview
Marketing Specialist

The Marketing Specialist supports Auritas' marketing strategy, brand presence, and business growth
through the development and execution of marketing content, product messaging, digital campaigns,
social media, website initiatives, and related marketing programs. This position combines strong
writing, storytelling, creative, organizational, and digital marketing capabilities to communicate the
value of Auritas' products, services, technologies, and solutions to target audiences.
Working closely with leadership and cross-functional stakeholders, this role helps translate business
priorities and product capabilities into clear, compelling marketing communications. The Marketing
Specialist is expected to be a self-starter who can independently manage multiple priorities,
coordinate marketing activities, and deliver high-quality work across a variety of formats and
channels.
Key Responsibilities
Content Strategy & Creation
• Create and maintain marketing content across multiple formats, including articles, graphics,
website content, presentations, and video.
• Develop clear, compelling copy that supports brand awareness, thought leadership, demand
generation, and product marketing objectives.
• Write, edit, proofread, and refine marketing materials while maintaining consistency in voice,
messaging, grammar, and quality.
• Develop storytelling that translates complex technology, products, and services into accessible
and engaging content for target audiences.
• Repurpose content across channels and formats to extend reach, improve engagement, and
support integrated marketing campaigns.
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• Coordinate content development from concept through review, approval, publication, and ongoing
optimization.
Product Marketing & Positioning
audience-specific communications.
sales enablement content.
• Support product marketing initiatives through clear messaging, positioning, value propositions, and
• Translate product capabilities and differentiators into customer-focused marketing messages and
• Collaborate with internal stakeholders to gather product, solution, and market information and
convert it into effective marketing assets.
• Help maintain consistent positioning and messaging across websites, campaigns, presentations,
social channels, and other customer-facing materials.
Digital Marketing, Website & Social Media
• Develop and manage content for digital channels, including the Company website and social
media platforms.
• Create and publish social media content for channels including LinkedIn and YouTube.
• Support website content updates, page development, content organization, and ongoing
• Apply SEO, AEO, AIO/GEO concepts where appropriate to improve content discoverability,
• Monitor digital content performance and identify opportunities to improve engagement, reach, and
• Support the planning and execution of marketing campaigns, promotions, events, and other brand-
• Develop creative concepts and marketing assets for campaigns, website initiatives, presentations,
• Apply creativity and sound judgment to campaign concepts, website design, visual
communications, and content experiences.
• Coordinate campaign deliverables, timelines, reviews, approvals, and publishing requirements.
AI & Emerging Marketing Techniques
• Apply AI-enabled marketing techniques and tools to support content creation, research, campaign
development, personalization, and marketing efficiency.
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improvements.
relevance, and visibility.
effectiveness.
Campaigns & Creative Marketing
building initiatives.
and other communications.
• Evaluate emerging marketing technologies and approaches and recommend practical applications
that improve marketing effectiveness.
• Use sound judgment when applying AI-generated content and ensure final deliverables meet
Company quality, accuracy, brand, and messaging standards.
Marketing Technology & Operations
activities.
• Use marketing and business applications to organize campaigns, content, contacts, and marketing
• Support marketing workflows involving platforms such as Adobe, WordPress, HubSpot,
Salesforce, Apollo, and similar tools as applicable.
• Maintain organized marketing files, content libraries, campaign materials, and supporting
• Coordinate with internal stakeholders and external vendors or partners as needed to complete
documentation.
marketing deliverables.
Cross-Functional Collaboration
• Partner with leadership and cross-functional teams to understand business priorities and align
marketing activities with Company objectives.
• Collaborate with product, sales, professional services, and other stakeholders to develop accurate
and relevant marketing content.
• Support internal communications and special marketing projects as assigned.
• Maintain professionalism, responsiveness, and accountability when managing multiple
stakeholders and competing priorities.
Daily Responsibilities
• Manage and prioritize assigned marketing activities, content requests, and deadlines.
• Create, edit, review, or publish marketing content across assigned channels.
• Coordinate with stakeholders on content requirements, approvals, and revisions.
• Monitor active campaigns, website/social content, and other marketing activities.
• Maintain organized marketing files, working documents, and content assets.
• Identify and address issues that may affect the quality, timing, or effectiveness of marketing
deliverables.
Weekly Responsibilities
supervisor.
• Review upcoming marketing priorities, campaigns, content needs, and deadlines with the
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• Develop and schedule social media and digital content as appropriate.
• Advance active content and campaign projects through drafting, review, approval, and publication.
• Review website and digital content for accuracy, relevance, and opportunities for improvement.
• Participate in marketing and cross-functional meetings as requested.
Quarterly Responsibilities
• Review marketing content, campaigns, website initiatives, and social media activities for
effectiveness and alignment with business priorities.
• Identify opportunities for content optimization, campaign improvement, and increased digital
visibility.
• Support quarterly marketing planning and prioritization activities.
• Evaluate emerging marketing practices, AI techniques, and digital opportunities that may improve
marketing performance.
Annual Responsibilities
• Participate in annual marketing planning and strategic priority-setting activities.
• Support annual review and refresh of core marketing content, product messaging, website
content, and brand materials.
• Participate in annual marketing process evaluations and continuous improvement initiatives.
• Complete required Company training and professional development activities.
Additional Responsibilities
• Participate in special projects assigned by management.
• Support Company events, communications, campaigns, and organizational initiatives.
• Recommend process improvements that enhance marketing effectiveness, efficiency, consistency,
and scalability.
• Support continuous improvement initiatives throughout the organization.
• Perform additional duties as assigned to support Company objectives.
Required Qualifications
Education
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred, or an
equivalent combination of education, training, and relevant experience.