Sales Specialist, Atlanta (Diageo Beer and Pre-Mix)

Sales Specialist, Atlanta (Diageo Beer and Pre-Mix)

Primary Location: Atlanta, GA

Reporting to: Sr Distributor Manager, Georgia

Scope of Role: DBC Sales Specialist is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and sales team in a specific Market/Territory. This role ensures delivery and execution in alignment with DBC business objectives within top 100 accounts representing 25% of business. The role is primarily field based calling on both on and off premise trade channels, working with our Distributor Partners and third party Enthuse Field Sales Teams.

Key Deliverables:

• Delivery Sustainable Share Growth
• Distributor Engagement
• P&L Management

Key Responsibilities:

• Create and build relationships with top 100 combined Chain, Independent and On-Premise Accounts to ensure delivery of Diageo Beer Company business objectives.
• Communicate monthly program calendar and drive execution on programming within distributor sales teams both on and off premise.
• Analyze on/off-premise channels within territory to effectively plan and execute promotional activities.
• Assist DM with distributor general sales meetings and weekly team meetings.
• Management of tactical budgets
• Work collaboratively with DM 60 days in advance to agree upon targets and objectives.
• In trade days expected minimum 3 days per week. Potentially nights and weekends for events.
• Work in field with third party Inspira field sales.
• Work in field with Distributor sales teams.
• Work in field with DM and independently.
• Individual must be organized and initiative-taking.

Key Outputs:

• Daily/Weekly account level Pre Plans
• Develop account level goals for distribution, displays and programming activity.
• Develop and deliver the Guinness Quality and rate of sale programs in the On Premise
• Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.
• Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed
• Analyze on/off premise channels within territory to effectively plan and execute promotional activities
• Identify local growth opportunities that tie into the monthly IBO's
• Provide grounded market insights including industry dynamics and competitive information

Qualifications and Experience Required:

• Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.
• Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.
• Bachelor's degree required.
• Field sales experience preferred.
• Ability to engage, influence, and coordinate retailers and wholesaler who may have different strategic initiatives.
• Experience with Microsoft Excel, Powerpoint, Teams, VIP & Nielsen

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Minimum Salary: 54,000

Maximum Salary: 90,000