Senior Lifecycle Marketing Manager

Own Patreon’s lifecycle strategy and roadmap across fan and creator audiences Define audience frameworks, lifecycle moments, journey architecture, channel strategy, orchestration, personalization, and prioritized use cases Develop fan and creator lifecycle opportunities, initially prioritizing the fan lifecycle Design, write, build, QA, launch, and optimize multi-channel campaigns and automated journeys in Braze Lead the marketing technology agenda, including Braze roadmap, platform configuration, integrations, data requirements, vendor relationships, and investment cases Own audience and data quality, including source-of-truth attributes, data freshness, suppression logic, targeting, and personalization Establish the lifecycle operating model covering intake, prioritization, planning, build, localization, QA, approvals, launch, and post-launch Own deliverability, frequency management, audience overlap, consent, unsubscribe requirements, compliance readiness, send safeguards, and incident response Define KPIs, build or commission dashboards, design experiments, synthesize results, and improve programs Lead complex cross-functional initiatives from ambiguous problem through launch and measurement Provide lifecycle expertise, self-serve guidance, reusable systems, coaching, and roadmap influence Document architecture, processes, risks, and learnings; improve team capabilities and help define future roles Apply AI to journey design, audience development, QA, analysis, and workflow automation with appropriate safeguards Requirements 8+ years in lifecycle, CRM, retention, growth, or a related field Experience owning complex programs at meaningful scale Experience building and owning lifecycle strategy, operating rhythms, journey architecture, measurement, and technical foundations Hands-on Braze experience, including canvases, segmentation, triggers, personalization, experimentation, channel configuration, and platform governance Technical fluency in event taxonomies, identity and profile architecture, integrations, APIs, data pipelines, source-of-truth fields, data freshness, and suppression logic SQL proficiency strongly preferred Experience with Iterable and platform migrations is a plus Ability to understand fans, creators, communities, and two-sided ecosystems Ability to make consequential decisions about prioritization, audience risk, channel health, and launch readiness Ability to align senior stakeholders and influence cross-functional teams without formal authority High standards for copy, targeting, user experience, and operational quality Ability to coach teammates and partners and help build a growing lifecycle function Ability to work in-office two days per week in New York or San Francisco Core Competencies Demonstrates expertise in lifecycle strategy, audience frameworks, and multi-channel campaign optimization, with a strong focus on data quality and compliance. Proficient in leveraging marketing technology, particularly Braze, to enhance user engagement and drive growth. Highest-signal resume keywords Lifecycle Strategy Development Braze Platform Experience SQL Proficiency Cross-Functional Leadership Audience Data Management Hard Skills Lifecycle Management Campaign Optimization Data Analysis Event Taxonomies APIs Data Pipelines Segmentation Personalization Experimentation Journey Architecture Soft Skills Stakeholder Alignment Coaching Decision-Making Influencing Without Authority High Standards for Quality Industry Keywords CRM Retention Growth Two-Sided Ecosystems Audience Development Tools & Technologies Braze Iterable #J-18808-Ljbffr Jobtailor