Brand Marketing Sr. Specialist

Job Title: Brand Marketing Sr Specialist


Reports to: Director of Brand Marketing

With a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world. Paris Baguette's mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team!

WHAT WE ARE HUNGRY FOR


We are seeking a Marketing Specialist who will support the development and execution of the Paris Baguette Marketing plan. The ideal candidate will demonstrate a detail-oriented approach, be organized in their day to day and have a true passion for marketing & branding. This person will help oversee media, PR, sponsorships and activations as well as ideate and execute the overall brand marketing calendar.

KNOWLEDGE AND RESPONSIBILITIES

• Maintain the National Marketing calendar, micro-campaigns, holiday initiatives, promotions, and activations.
• Prospect and review activation opportunities that drive Paris Baguette's brand awareness and visibility
• Coordinate and drive all National sponsorships, integrations and activation initiatives including influencer events, high profile media opportunities, giveaways, broadcast opportunities and celebrity endorsement projects
• Create seasonal campaign briefs for LTOs, holidays and micro-campaigns, coordinate deliverables with agencies
• Support National Canada Marketing plan including media, PR and franchisee facing communications
• Collaborate with external agency partners for PR, Media, and activations to ensure projects and deadlines are met.
• Review and draft copy for National press releases and media pitches
• Responsible for media copywriting: Meta Ads, Digital banners, Taglines and Video
• Coordinate product drops for events, activations and media opportunities in partnership with operations teams
• Collaborate with operations team and other cross-functional partners to develop activities that create and support exceptional guest experience across all touch points (in-café, online, through partnerships etc.)
• Lead seasonal marketing readiness calls including content and call presentations
• Prepare marketing content and information for QBRs, FAC meetings and leadership presentations
• Track daily sales, program data and campaign results to further develop future marketing programs/decision making
• Perform routine management tasks that are necessary for the efficient operation of a corporate marketing function.
• Perform other functions as needed

WHAT YOU NEED TO HAVE

• 3-5 years brand marketing or agency experience
• Bachelor's degree in marketing or communications preferred
• Restaurant/QSR or F&B industry experience required
• Franchise organization experience preferred
• Excellent communication and presentation skills
• Strong writing skills
• Organizational and time-management skills for meeting deadlines in a fast-paced environment
• Natural collaborator, proactive, solutions-oriented
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.
• Being a Brand Ambassador, with an excellent knowledge of and commitment to Paris Baguette's Mission, Vision, Brand Values and Culture.

SWEET BENEFITS

• Competitive compensation
• Free Cake for your Birthday
• Medical, Dental, Vision benefits
• 401K Retirement Plan
• Paid time off, paid Holidays
• High Performance Culture