Category Management Manager - Publix (Tampa, FL, US, 33602)
$120.48k - $159.35kNestlé
Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. The Category Leadership Manager role assists in developing and executing category strategy with Retailers. Responsibilities:
- Provide Insights to drive superior category results, while embedding Nestle USA (NUSA) as part of a strategic category solution.
- Through driving category first results with the retailer, become the “Voice of Choice” for retailer insight needs.
- Drive best in class category outcomes through activating key industry and custom tools.
- Collaborate with internal and external partners in Field Sales (CAM’s), Category Strategy, Consumer Marketplace Insights – Shopper (CMI), CIH teams to develop Insight solutions.
- Collaborate with broader Catman team to provide guidance and insights that play an enterprise level benefit for total NUSA Category Management.
- Support the sales team with succinct and meaningful insights that make us more relevant to retailers on all fronts.
- Proactively uncover and develop key insights in partnership with CAMs to drive growth opportunities for the retailer through the use of market and consumer information that are linked to clear results/actions.
- Identify category growth solutions and use them in the development and activation of retailer-specific category business plans (with a category first approach) to achieve 4P objectives.
- Support and/or develop 4Ps strategic direction based on category strategy, best practices from customers/account teams and quantitative feedback from the Hub & CMI.
- Work with CD to support national business and category direction with customer category Initiatives.
- Provide key insights and feedback to ICP process when solicited to elevate our probability of success in planning.
- Develop and deliver succinct, concise, and compelling presentations for use with the retailer that clearly communicate issues and proposed solutions.
- Develop and maintain consistent category summaries, with the objective of establishing Nestle’s category centricity and expertise.
- Typically has a University Degree (BA/BS) or equivalent experience and 7+ years related work experience
- Knows how to Identify category opportunity gaps with key retailers & develop a supporting sales story to address
- Working understanding of the planogram (POG) creation process, including JDA Prospace or equivalents.
- Can create or alter POGs to best position Nestlé and retail partners
- Advanced Microsoft Excel and PowerPoint skills, database management a plus
- Demonstrated knowledge of business-driving technology solutions (Nielsen/IRI)
- Ability to create sales stories and understand customer and class of trade differences.
- Understands CAP guidelines and Category Roadmaps
- Knowledge of operating models for key trade classes (Grocery, Drug, C Store, Mass, Club, Dollar)
- Understands consumer packaged goods companies’ strategies vs. private label
- Strategy experience creating and presenting growth solutions at national, channel and customer levels
- History of moving through manager-level roles, strengthening business experience to understand store-level sales and our portfolio
- Knowledge of available tools: Business Process Maps, Shopper Sights, Consumer Panel Data (Spectra), Numerator, Nielsen and IRI
- Ability to incorporate "Develop Category Growth" model at Key Retailers that identify and make recommendations to close opportunity gaps.
- Proficient with retailer proprietary tools where appropriate; Scintilla (WM) and 84.51 (Kroger).
$50k
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