Vice President, Strategy

Vice President, Strategy

Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

We're looking for an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client's business. The VP effectively leverages experience, curiosity, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs – both short- and long-term. This position reports directly to the SVP, Strategy.

Responsibilities

• Serves as senior lead on client's business and oversees all aspects of the assigned LOB(s)
• Defines high level strategy and holistic management of the media plan development, implementation, and execution
• Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
• Responsible for designing and managing projects and resources for subsidiaries/business unit
• Maintain an in-depth knowledge of the client business and competitive landscape
• Team leader for client interaction while fostering positive relationships
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client's objectives and expected business outcomes
• Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
• Outlines role & responsibilities for the Strategy team – delivering on vision, direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management)
• Ensure connectivity with all relevant internal and external stakeholders
• Serves as primary leadership and content development stakeholder for all client presentations
• Participation in special projects involving cross department team development and leadership
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

B.A. or B.S., preferably in Marketing, Advertising, or related field
10+ years of media planning experience
5+ years of experience in a management capacity
Agency experience highly preferred
Experience in entertainment is a big plus
Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
Excellent leadership, management and motivational skills
Excellent organizational, interpersonal and quantitative/analytical skills
Adept at injecting ideas, innovation and leading industry developments into planning assignments
Detail-oriented and proven ability to thrive in a fast paced environment
Must be a self-starter, with strong planning and organizational skills
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
Professional presentation, training and client-facing skills
Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
Accountability and flexibility with the ability to work in a fast-paced environment
Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
Able to guide others in defining high level strategy for business unit
Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
Demonstrates an ability to be curious and passionate about our client's business
Positive, team-player attitude

Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply. Compensation Range: USD $159,695.00 - USD $212,500.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.