Ticket Sales & Operations Manager

Ticket Sales & Operations Manager

The Ticket Sales & Operations Manager is a dual-role position at the heart of the Orlando Valkyries' revenue engine. This individual is equally responsible for driving new ticket revenue through proactive outbound sales and for owning the ticketing infrastructure that makes every home match run seamlessly. The role combines active sales of season memberships, partial plans, and group outings with full ownership of Ticketmaster operations, game day ticketing, CRM upkeep, and member benefit fulfillment. This is a high-impact role suited for a competitive, detail-oriented sports business professional who thrives in a fast-paced environment, takes pride in client relationships, and takes ownership of both the numbers and the systems behind them.

Core Responsibilities

• Sell new full season ticket memberships and partial/flex plans through outbound prospecting, referrals, and relationship development.
• Sell group ticket outings to businesses, schools, nonprofits, and community organizations developing customized group experiences including theme nights, fundraisers, and hospitality packages.
• Conduct in-person and virtual meetings with group leaders and decision-makers to present ticketing options and close sales
• Manage a personal account portfolio own the relationships, renewals, and upsell conversations for all assigned accounts.
• Execute the organization-wide retention strategy on assigned accounts as directed by the Director of Ticketing & Partnerships.
• Meet or exceed individual sales goals and revenue targets as set by department leadership.

• Provide timely and professional responses to client inquiries and service needs.
• Maintain regular communication with group leaders, season ticket holders, and key accounts to build long-term relationships and encourage repeat business.
• Assist clients with ticket exchanges, upgrades, special requests, and accommodation needs.
• Coordinate group experiences and hospitality areas on game days, ensuring a seamless and memorable experience for every client.

• Assist with Ticketmaster operations event builds, inventory management, pricing adjustments, holds, and daily settlement reporting.
• Manage will call, guest list coordination, and game day ticket resolution for all home matches.
• Oversee member benefit fulfillment including parking, upgrades, early access, and exclusive member experiences.
• Support the Director of Ticketing & Partnerships on operational ticket tasks, absorbing work that does not require Director-level involvement.
• Manage the Ticket Operations Intern on a day-to-day basis, including task delegation, guidance, and professional development.
• Deliver a weekly ticket operations and pipeline report to the Director of Ticketing & Partnerships.

• Maintain full CRM upkeep on all personal accounts, prospects, and pipeline activity all activity must be logged consistently as a condition of commission eligibility.
• Utilize CRM data to identify sales opportunities, track outreach effectiveness, and improve prospecting strategies.
• Submit weekly and monthly sales reports to update department leadership on progress toward individual and team goals.
• Monitor personal performance metrics and adjust outreach strategies to continuously improve results.

• Attend community events, networking functions, and promotional appearances throughout the season to prospect and represent the Valkyries brand.
• Assist with all game day responsibilities of the sales department, including client hosting, ticket resolution, and activation support.
• Represent the organization with professionalism and enthusiasm in all external-facing settings.

This role carries outreach expectations that reflect its dual sales and operations responsibilities. The Ticket Sales & Operations Manager is expected to maintain consistent outbound activity across email, phone, and in-person engagement targeting season ticket prospects, group leads, and renewal accounts on an ongoing basis. Weekly outreach cadence includes a meaningful volume of outbound emails and calls, regular prospect meetings both in-person and virtual, and ongoing site visits to local businesses, schools, and community organizations.

• Set the tone in the office with high activity, enthusiasm, and a positive attitude lead by example in professionalism, work ethic, and commitment to team goals.
• Partner closely with the Group & Season Ticket Sales Manager to coordinate shared account strategies, renewal efforts, and group sales initiatives.
• Collaborate with the marketing, partnerships, and game day operations teams to support cross-departmental revenue and fan experience goals.
• Support company initiatives and demonstrate a team-first mentality in all internal and external interactions.
• Perform additional duties as assigned by the Director of Ticketing & Partnerships, VP of Business Operations, Team President, and/or Team Owner(s).

Qualifications

• 14 years of experience in ticket sales, group sales, sports business, or a related revenue-generating role; professional or minor league sports experience strongly preferred.
• Proven track record in outbound sales with demonstrated ability to meet and exceed revenue targets.
• Strong communication, presentation, and interpersonal skills; comfortable engaging with clients, community partners, and organizational leadership.
• Self-motivated with a competitive drive and a team-first mentality.
• Hands-on experience with Ticketmaster (Archtics) or comparable ticketing platforms.
• Proficiency with CRM systems (HubSpot, Salesforce, or similar); disciplined approach to pipeline management and data entry.
• Strong organizational skills with the ability to manage competing priorities across sales and operations simultaneously.
• Ability to work flexible hours including evenings, weekends, and all home match dates.
• Must have reliable transportation and a valid driver's license.
• Passion for sports, sales, fan engagement, and building community through sport.

Education

• Bachelor's degree in Sports Management, Business, Marketing, or a related field preferred.
• Equivalent combination of education and professional experience will be considered.

Why Join the Valkyries

Be part of a growing professional women's sports franchise at a pivotal moment in Major League Volleyball's expansion. Competitive base salary with performance-based commission and retention bonus opportunities. Hands-on ownership of both the sales and operations sides of a professional ticketing department. Mentorship and career development within a collaborative front office team. Complimentary tickets to all home matches. Networking opportunities across the professional sports and entertainment industry.