Brand and Communications Lead

Role Description

We are hiring a Brand and Communications Lead to make Bastion known. Today, we have proven product-market fit with marquee enterprise clients, a regulated trust charter, and a platform that institutions are building on — but almost no one outside of our existing network knows it. This role exists to change that.

You will be the person who shapes and guides the brand positioning, ensuring consistent messaging and visual alignment across all touch points. You will own:

• Earning press coverage
• Preparing executives for panels
• Navigating conference floors through relationships
• Running targeted campaigns for decision-makers

Fintech or financial services experience is a meaningful advantage here — this is a space where regulatory nuance and institutional credibility are hard to fake, and harder to learn on the fly.

While we are prioritizing candidates based in New York City, we are open to candidates remotely in the United States.

Work to Be Done

Instead of a list of requirements, we want to give you a directional look into the first 30, 90, and 180 days on the job.

We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that.

First 30 days: Learn the business, absorb the brand, and start showing up

• Get deep on Bastion's product, regulatory positioning, and competitive landscape.
• Map the current state of Bastion's market presence.
• Audit the press and events landscape.
• Partner with the Commercial team to understand current sales cycles and buyer objections.
• Ship something in week one.

Outcomes

• You have a working understanding of the product, buyers, and competitive positioning.
• Brand assets are being translated into communications infrastructure.
• You've identified the top 3-5 brand and communications gaps and have a plan to close them.
• You have a preliminary press and events target list with a rationale for prioritization.

By 90 days: Own the brand and build earned media momentum

• Establish Bastion's brand voice and ensure it's consistent across all external-facing content.
• Build and begin executing a brand activation strategy.
• Prep Bastion executives for speaking opportunities, panels, and media interviews.
• Launch targeted campaigns aimed at enterprise decision-makers.
• Establish an employer brand cadence.

Outcomes

• Bastion has a consistent, recognizable brand voice across all external touchpoints.
• First press placements are secured or in pipeline with clear momentum.
• Targeted campaigns are live and reaching decision-maker audiences.
• You can articulate how each communications activity connects to pipeline.

By 180 days: Make Bastion a name that enterprise buyers recognize

• Scale earned media presence.
• Develop 30/60/90 day communications launch plans for new products and partnerships.
• Develop a scalable content and communications production workflow.
• Build the case for where the function needs to grow.

Outcomes

• Bastion's brand awareness has measurably grown among target buyer and talent audiences.
• Event presence is generating real conversations and follow-up pipeline.
• You have a documented playbook and a clear perspective on what this function needs next to scale impact.
• Leadership trusts your market signal and factors it into go-to-market decisions.

Some challenges you might tackle

• Building brand awareness in a category most enterprise buyers don't know exists.
• Earning press in a space that's noisy and reputation-sensitive.
• Serving a wildly diverse audience with one pair of hands.
• Connecting brand and comms work to pipeline in an enterprise sales cycle.
• Operating as a team of one in a company that's never had a dedicated brand and communications person.

Equal Employment Opportunity

Bastion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and placement. Bastion participates in E-Verify to authorize eligibility of employment in the United States.