VP, Global Head of DTC

About Mammoth Brands Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve people’s lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Everything we do should be better than what already exists. We develop the best product experiences, make Mammoth Brands a great place to work, and explore innovative ways to give back to our community. We began in 2013 when our co‑founders created Harry’s. By learning how to build the brand “online first,” we discovered a playbook and platform that could help other brands grow and scale. Today, Mammoth Brands is the largest CPG company built in the last 20 years, yet we maintain the small, scrappy, entrepreneurial culture that defined us from the start. We are also committed to making a positive impact, having donated over $20 million through our nonprofit partners to date. About The Team The Global Digital Commerce organization shapes the vision, growth, and execution of all digital businesses across Harry’s, Flamingo, Mando, and Lume. We design and deliver digital experiences that connect our customers to our products while building the infrastructure that supports long‑term omnichannel success. The team operates at the intersection of brand, customer, innovation, and technology. DTC is the heartbeat of our business – we launch, learn, and build communities. We own the end‑to‑end customer experience and are accountable for the overall P&L across multiple direct‑to‑consumer businesses. About The Role We’re looking for a seasoned e‑commerce/DTC executive to serve as VP, Head of Global DTC, overseeing our flagship brands: Harry’s, Flamingo, Mando, and Lume. This leader will set the global DTC strategy, inspire a global team across UX, marketing, engineering, supply chain, and customer service, and be accountable for business results across all four brands. What You Will Accomplish Define the multi‑brand DTC strategy: Build and execute a global strategy that scales DTC across all brands while respecting their unique positioning. Deliver across portfolios: Own KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals. Lead & develop senior leaders: Manage the Heads of DTC for each brand, fostering strong leadership and long‑term talent development. Balance global scale & local relevance: Leverage shared platforms (e.g., Shopify ecosystem) while empowering localized innovation. Champion omnichannel consistency: Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints. Elevate the customer experience: Ensure every digital experience—from site navigation to post‑purchase—delights customers, improves NPS, and deepens loyalty. Customer service excellence: Cultivate the entire customer journey and develop best practices across the organization. Drive innovation: Introduce new capabilities like GenAI and personalization, explore new product innovation and business models (subscriptions, bundling, trial flows). Be the voice of digital at the table: Represent digital priorities with leadership and stakeholders to keep digital commerce central to the company’s value proposition. What You Should Describe Yourself As 15+ years of leadership experience in DTC, global digital commerce, and strategy. Track record of scaling multi‑brand or portfolio digital businesses with P&L ownership. Strong people leader with experience developing leaders and large global teams. Skilled at balancing brand differentiation with enterprise‑wide scale and efficiency. Customer‑obsessed, translating needs into actionable strategies. Excellent communicator and influencer, aligning stakeholders and brand leaders. Analytically fluent, comfortable with data and granular decision‑making. Deep expertise in an end‑to‑end DTC business within an omnichannel portfolio, driving revenue, margin, and customer growth. Adept with digital platforms, e‑commerce tech stacks, and modern UX/product practices. Versed in best practices for UX/UI and able to lead multi‑brand architecture strategy. Experienced leader managing a multi‑brand customer‑obsessed service organization. Strategic visionary who balances direction with execution and anticipates DTC evolution. Global mindset, building strategies that span multiple geographies. Who You Will Work With Reporting to the Chief Digital Officer. Direct line reports: Product Management, Engagement/Retention/Email Marketing, UX/UI design, and CX for all four brands. Dotted Line Reports/Partners Performance Marketing Engineering Supply Chain/Distribution Brand Management Brand Marketing Product Innovation Finance Retail/Wholesale Legal Benefits and Perks Medical, dental, and vision coverage 401(k) match Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for birth parents, 16 weeks for all other paths to parenthood Fun IRL and virtual events including happy hours, team building, and rooftop parties Free products from all of our brands The base salary hiring range for this position is $275,000–$315,000, though the final offer will be based on location, skill level, and experience. Mammoth Brands is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals regardless of race, color, creed, national origin, religion, sex, parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, sexual orientation, marital or family status, political affiliation, military service, domestic violence victim status, arrest/conviction record, caregiver status, credit history, or unemployment status. We respect the laws enforced by the EEOC and are dedicated to fostering diversity across our company. #J-18808-Ljbffr SupportFinity™