Brand Manager

As a Brand Manager, you will serve as the strategic architect and primary guardian of our brand ecosystem. This is a role designed for a brand specialist who excels at the intersection of strategy, identity, and बाहिtraining. You will be responsible for ensuring distinctiveness in an evolving market for the 8 brands in our Value portfolio, and ensure each brand is being brought to life in alignment with that distinct vision. Beyond creative oversight, you will act as a consultant to the wider business—interrogating briefs for strategic intent, managing the full lifecycle of brand assets, and elevating the company’s "brand IQ" through formal training and guardians পাৰে। Core Strategic Pillars Strategic Gatekeeping: Act as the first line of defense for the Creative team; ensure all incoming requests have clear strategic intent and "right to play" before resource allocation. Brief Transformation: Translate high-level business goals into sophisticated, actionable creative briefs that inspire the Creative team while maintaining strategic guardrails. Brand Guardianship & Verbal Identity Authoring the "Source of Truth": Write and maintain the brand’s foundational documents, including verbal identity, tone of voice, and global positioning frameworks. Compliance "Help Desk": Serve as the definitive internal consultant for all brand compliance queries, providing expert guidance on complex executions. Pre-Leadership Review: Conduct rigorous reviews of high-stakes creative work, ensuring it is brand-aligned and "leadership-ready" before formal presentations. Organizational Enablement & Training Brand IQ Development: Develop and lead brand guardianship training programs to empower cross‑functional teams to use the brand correctly and autonomously. Toolkit Strategy: Own the strategy, adoption, and optimization of the Brand Toolkits for campaign and promotion-based work, ensuring assets are accessible, intuitive, and high-performing. Lifecycle Management: Oversee the end‑to‑end lifecycle of brand assets, from initial deployment to sunsetting and archiving. Competitive Analysis: Monitor and analyze competitor brand movements to identify opportunities for increased differentiation. What We’re Looking For 6+ Years of Proven Experience: A background in brand management or brand consultancy, specifically focusing on brand architecture and identity governance. Strategic Rigor: You don't just "check" work; you interrogate the strategy behind it. You have a track record of translating complex business objectives into creative excellence. Exceptional Writing & Author속: A portfolio that demonstrates your ability to write brand guidelines, positioning statements, and verbal identities. Consultative Executive Presence: Experience presenting to and influencing senior leadership, with the ability to provide firm, strategic pushback when necessary. Systems Thinking: A deep understanding of asset lifecycle management and how to scale brand systems across a large organization. Benefits Medical insurance Vision insurance Paid maternity leave #J-18808-Ljbffr