Marketing Manager

Job Description

The Marketing Manager II is responsible for generating enrollments for all B2B and B2C customer segments through profitable investments in all channels. This role is a critical member of the Marketing team and will work closely with marketing operations, creative, brand, and Content, and various agencies to continuously improve enrollments performance.

• Build and execute comprehensive B2C and B2B marketing plan including paid media, organic, and social.
• Develop B2C go-to-market plans to support product releases and launches.
• Maintain budgets, campaign performance, return on investment, and other channel metrics.
• Drive end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts for your channels.
• Partner with the marketing team to build reporting capabilities, refine the brand positioning, develop breakthrough creative, and improve processes and tools.
• Design and execute various methods for customer research and customer insights.
• Diversify media mix by launching newly onboarded vendors and help to research new vendors/ platforms.
• Collaborate cross-functionally with sales, product, technology, and operations to continuously improve enrollments volume.

Additional Responsibilities:

• Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations
• Must follow all company policies and procedures regarding data privacy and protection and data loss prevention
• Regular and predictable attendance is required.
• Performs other job-related duties and responsibilities as may be assigned from time to time.

Qualifications:
Qualifications

• 4+ years of demand generation, customer acquisition for high-growth companies.
• Power-user of the key digital advertising platforms like Google Ads, Bing, and Facebook Ads Manager
• Proficient with analytical tools like Google Analytics, Data Studio and Optimize required with a proven track record building audiences and gaining insights to drive decisions.
• Proficient with email service providers like SendGrid, Marketo and GetResponse
• Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise, and make data driven decisions.
• Develop and execute tactics to promote our brand to increase app downloads and website traffic.
• A strong communicator that can efficiently communicate takeaways and insights to drive improvements.
• Experienced in B2C marketing, with a focus on lead generation and conversion.
• Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment.

Preferred Knowledge and Skill:

• Advanced problem-solving skills.
• Strong customer-focused mindset
• Established track record of reliability and good attendance.
• Ability to envision and communicate the big picture in an inspiring way.
• Demonstrated ability to quickly and proficiently understand and absorb new information.
• Strategic leadership expertise
• Strong communication and cross-functional skills with the ability to engage, listen, and collaborate with internal departments and external stakeholders
• Collaborative with the ability to structure mutually beneficial partnerships.
• Ability to multitask with a high volume of tasks
• Flexibility to handle rapid and frequent change and interest in taking on new tasks.
• High level of organization skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
• Thrive in a fast-paced environment and possess a high level of intellectual curiosity.
• Unwavering commitment to transparency, accountability, and driving results for yourself and your team members and stakeholders.
• Acts without being told what to do. Brings new ideas to the company.
• Exhibits passion and excitement over work. Has a can-do attitude.

Additional Information

Position Details: This is a full-time, salaried position (40+ hours/week) working a hybrid schedule. Remote/Work from Home on Mondays and Fridays; in-office days are Tuesday through Thursday at our Temecula, CA office. Fully remote arrangements are not available. Candidates must reside within commutable distance of Temecula, CA.

Pay: The pay range for this position if the work is performed in California is a minimum of $73,000 to a maximum of $90,000 annually. The actual compensation offer will carefully consider a wide range of factors including your skills, qualifications, experience, and location.

Benefits and Perks: IDIQ makes available comprehensive benefits including 100% employee medical options, 50% dental and vision (for employee only, dependent coverage available). Other benefits offered include paid time off, life insurance, short-term disability, long-term disability, and a 401k program with employer match. We work in a casual dress attire environment. Enjoy friendly competition with ping-pong tournaments, pool games, and more.

AAP/EEO Statement: Identity Intelligence Group, LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law.

Supervisory: No supervisory responsibilities.

Business Office Environment: This position operates in a professional office setting. The environment includes the use of standard office equipment such as computers, phones, and printers. Noise levels range from low to moderate and may increase during periods of high activity, or team collaboration. The position may require sustained periods of concentration, handling multiple priorities, or meeting deadlines, which may contribute to moderate stress at times. The employee should be able to work effectively in this type of environment and adapt to occasional fluctuations in workflow or office conditions.

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate with members, stakeholders, and colleagues and must be able to exchange accurate information clearly and effectively. The employee frequently remains in a stationary position for extended periods of time and occasionally moves about the workspace. The role also requires constant operation of a computer or other office equipment. The employee may be required to push, pull, or otherwise move up to 10-30 pounds of various equipment. Duties may include, but are not limited to, repetitive tasks such as operating a computer keyboard and mouse while primarily maintaining a stationary position and occasionally moving about an assigned work area.

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