Sr Digital Marketing Specialist

As the Digital Product Fellow, you will drive the strategy, development, and execution of innovative digital products that deliver value to both our customers and the business. You will lead cross-functional teams to define, build, and launch digital experiences that align with company goals and meet user needs. You will leverage your expertise in product strategy, customer insights, and market analysis to shape the direction of our digital product offerings. This role requires strong leadership, strategic thinking, and a passion for delivering world-class products that have a significant impact on the business.

Essential Functions

• Product Strategy and Roadmap: Define the product vision, strategy, and roadmap for digital products, ensuring alignment with the organization's long-term goals and customer needs. Prioritize product features and initiatives based on business value, customer impact, and technical feasibility.
• Cross-functional Collaboration: Lead and collaborate with design, engineering, marketing, and data teams to deliver high-quality products on time and within budget. Ensure clear communication across all teams and drive consensus on product decisions.
• Customer-Centric Focus: Conduct customer research, analyze market trends, and gather insights to inform product decisions. Advocate for the customer throughout the product development process, ensuring user needs are at the forefront of product strategy and design.
• Product Lifecycle Management: Oversee the entire product lifecycle, from ideation and planning through to execution and post-launch analysis. Continuously evaluate product performance, gather user feedback, and iterate on product features to optimize user experience and business outcomes.
• Data-Driven Decision Making: Use analytics and customer feedback to inform product decisions, identify growth opportunities, and assess the impact of product features. Establish and track key performance indicators (KPIs) to measure the success of products and inform future product iterations.
• Stakeholder Engagement and Communication: Present product updates, strategies, and roadmaps to senior leadership and other stakeholders, ensuring alignment with business objectives. Communicate product decisions effectively to both technical and non-technical audiences.
• Mentorship and Leadership: Mentor junior product managers, helping them grow their skills in product management, strategic thinking, and cross-functional collaboration. Lead by example and create a positive, collaborative team environment.

Preferred Qualifications:

• Proven track record of developing, executing, and scaling a world-class digital analytics strategy.
• Experience mentoring, a team of digital data professionals into thought leaders.
• Demonstrated ability to partner with cross-functional teams, effectively communicating complex findings and translating them into actionable, data-driven recommendations that drive business results.
• Proficiency in conducting complex statistical and quantitative analysis.
• Advanced data modeling, SQL experience and hands-on expertise with the Adobe ecosystem (e.g., Adobe Analytics). Experience in the collection, analysis, and visualization of digital data from multiple sources, including deep proficiency with data visibility tools (e.g., Tableau, Power BI, Looker) to create and maintain best-in-class dashboards and reports.
• Demonstrated ability to optimize data workflows and significantly improve speed-to-insights for the organization.
• A strong commitment to staying current on emerging analytics trends and technologies, coupled with a proven interest or experience in exploring and implementing machine learning (ML) models and Artificial Intelligence (AI).

Location Details:

This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.

Minimum Education

• Bachelor's degree in Business, Computer Science, Engineering, or a related field. In lieu of a degree, 10+ years of practical experience may offset education requirements

Minimum Experience

• 6+ years of experience in product management, with at least 3+ years in a senior or lead product management role.

Knowledge, Skills, and Abilities

• Proven track record of managing the development of digital products from ideation through launch and beyond.
• Strong understanding of agile methodologies and experience working in an agile development environment.
• Experience with data analysis and using customer insights and metrics to inform product decisions.
• Excellent communication and leadership skills, with the ability to influence and engage stakeholders at all levels.
• Experience managing complex, cross-functional product initiatives, particularly in a fast-paced, technology-driven organization.
• Strong technical background, with the ability to engage in technical discussions and understand technical constraints and opportunities.
• Experience in digital product management within e-commerce, SaaS, or similar industries.
• Familiarity with tools such as JIRA, Confluence, Aha!, and analytics platforms (e.g., Google Analytics, Mixpanel).
• Passion for staying informed about industry trends, market dynamics, and emerging technologies.

Preferred Qualifications:

Pay Transparency: CO: $12,476.52/mo - $27,898.88/mo, CA: $13,169.66/mo - $22,873.62/mo, NJ: $13,169.66/mo - $21,071.45/mo, ME, OH & VT: $13,169.66/mo - $24,259.90/mo, MN: $13,169.66/mo - $26,685.89/mo, IL & NV: $13,169.66/mo - $27,898.88/mo, MD, NY, VA & WA: $13,169.66/mo - $29,111.88/mo, MA: $13,862.80/mo - $29,111.88/mo, RI: $15,249.08/mo - $26,685.89/mo, CT: $15,249.08/mo - $27,898.88/mo, DC & HI: $15,942.22/mo - $27,898.88/mo, NYC: $15,942.22/mo - $29,111.88/mo


Pay: USA: $12,476.52/mo - $29,111.88/mo,

Additional Details:

Pay Transparency:
The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire. In New Jersey, any compensable Security and Walk time will be paid to non-exempt/hourly employees at the state minimum wage.

For details on our comprehensive benefits, click here .

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact View email address on click.appcast.io.

Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)