Analyst, Media Analytics

Analyst, Media Analytics

The Analyst supports the Marketing Intelligence team by delivering reporting, insights, and performance analyses that help guide day-to-day marketing and media investment decisions. You'll work across our brands and media channels to ensure data accuracy, build dashboards, analyze trends, and translate performance signals into clear, actionable insights. This role is ideal for someone who enjoys digging into data, uncovering patterns, and helping teams understand what's working and why.

What You'll Do

• Build and maintain recurring reports and dashboards that track media and marketing performance across channels.
• Contribute to measurement frameworks, testing plans, and performance reviews.
• Work with large datasets from media platforms, web analytics tools, and internal systems to support analysis and reporting.
• Validate data accuracy, troubleshoot discrepancies, and maintain documentation.
• Document reporting processes, data definitions, and analytical methodologies.
• Conduct ad-hoc deep dives to answer business questions, quantify opportunities, and inform optimization strategies.
• Communicate findings clearly through presentations, summaries, and visualizations tailored to different audiences.
• Collaborate with Media & Interpretation team and cross-functional partners to align on KPIs, reporting needs, and measurement best practices.

Who You Are

• Early-career analyst. You bring 1–3 years of professional experience working with data, reporting, or analytics in a marketing, media, or digital environment.
• Paid media aware. You have exposure to digital media channels (e.g. Programmatic, Paid Social, Search, and Video)
• Web analytics knowledgeable. You're comfortable working with web analytics tools; Adobe Analytics experience is a plus.
• Comfortable navigating media platforms (e.g., Meta, Google, DV360).
• Technically capable. Proficient in Excel and SQL; experience with BI tools (Tableau, Looker, Power BI) is a plus.
• Familiar with core measurement concepts such as attribution, incrementality, and KPI frameworks.
• Detail-oriented. You care about data accuracy, consistency, and structure
• Documentation-minded. You maintain clear, organized documentation of processes, definitions, and methodologies to support team alignment and continuity.
• Clear communicator. You can translate data into simple, compelling stories for non-technical audiences.
• Curious and proactive. You ask good questions, explore root causes, and look for ways to improve reporting and processes.
• Collaborative. You work well with cross-functional partners and can manage multiple requests with clarity and organization.
• Comfortable with ambiguity. You can navigate incomplete data, shifting priorities, and evolving business needs.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $76,400 - $95,500 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.