Software Engineer Tools and Framework - End-to-End

Software Development Engineer - Apple Ads (Video E2E and Tooling) Cupertino, California, United States Software and Services At Apple, we work every day to create products that enrich people’s lives. Our Apple Ads group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Our platforms are highly performant, deployed at scale, and set new standards for enabling effective advertising while protecting user privacy. We are looking for a Software Development Engineer to join the Business Integration Testing team. You will lead end to end validation for video advertising and build tools and automation that improve quality, speed and developer productivity. This role is ideal for an engineer who enjoys blending strong software development skills with deep testing rigor and who is excited about applying AI to solve complex validation problems. Description You will join the Business Integration Testing team that validates high impact advertising experiences across Apple Services. You will design the end to end strategy for video ad validation, build automation and tooling that reduce manual effort, and apply an AI-first approach to improve speed, reliability, and developer productivity. In this role, you will: Build and extend end to end automation frameworks for video ad delivery across web, mobile, and device platforms. Develop tools and workflow automation for the full lifecycle from ad creation to video ad rendering on device. Evaluate existing automation systems and introduce agent based and MCP driven solutions that use AI to accelerate test execution and reduce manual review. Apply strong coding fundamentals to design framework components, improve system reliability, and support scalable validation strategies. Partner with engineering teams across Apple Ads to define validation coverage, debug issues, and ensure high quality feature delivery. Investigate complex video ad scenarios and identify opportunities to replace multi day manual testing with fast, automated solutions powered by AI. Minimum Qualifications 5+ years of experience in quality engineering, automation, or software development Strong coding skills in Python or Java, with the ability to build or extend test and automation frameworks Experience building automation for end to end scenarios across web, mobile, or device platforms Experience with test frameworks such as Playwright or Selenium, with the ability to modify and improve framework design Familiarity with iOS or mobile testing environments (Xcode, Simulators, XCTest, or XCUITest) Strong problem solving, debugging, and analytical skills Ability to learn new domains quickly and work in fast paced, ambiguous environments Ability to stay updated on emerging technologies like AI/ML, Model Context Protocol (MCP) and Agentic AI implementations and applying that to build tools that make tests smarter Excellent communication skills and ability to work cross functionally with engineering teams Preferred Qualifications Experience applying AI or ML concepts to testing, validation, debugging, or developer tooling Familiarity with agent based or MCP based architectures and interest in building agent driven automation flows Experience with video technologies such as HLS, video ad rendering, or ad insertion in live streams Experience with REST API testing and data validation using tools such as Postman Experience with SQL and basic understanding of data pipelines or streaming systems such as Kafka or Spark Background in advertising technology or familiarity with the ad serving ecosystem Experience building tools for automated analysis of media, event detection, or large scale validation workflows At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $147,400 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . Apple accepts applications to this posting on an ongoing basis. #J-18808-Ljbffr