Outreach Marketing Coordinator - Communications Specialist 3

Overview At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities. The DNR is seeking to hire one (1) full‑time Marketing Coordinator at our central office location in Saint Paul, MN. This position exists to lead, evaluate, administer, and monitor a highly visible statewide marketing program for the Fish and Wildlife Division. It leads the strategic development of annual marketing plans, budget allocations, and contractual agreements with external vendors and partners that aim to maintain or increase hunting, fishing and trapping license sales and spread awareness of sometimes controversial and sensitive issues to the fishing and hunting audience. Responsibilities Lead development and coordination of the division's statewide marketing strategy based on budget resources, license sales data, state and national partnership opportunities, and other pertinent information. Manage day‑to‑day operations of marketing channels to recruit, retain, and reactivate license customers and inform customers of important and sensitive issues. Oversee all FAW paid advertising campaigns to include strategy, content development, budget, sentiment and impact/effectiveness. This work may be done in partnership with an external marketing agency for large‑scale campaigns, or the incumbent may execute and monitor ads for smaller initiatives. Lead strategic partnerships with key state and national organizations for mutually beneficial collaborations and promotions designed to maintain or increase the number of hunters, anglers and trappers in Minnesota. Identify potential partners, initiate contact, and determine partner roles and responsibilities. Serve as a specialized marketing consultant and expert to division staff regarding marketing, strategic communications, advertising and promotions. Administer a plan that collects, analyzes and tracks Minnesota fish and wildlife license sales for the purpose of developing and implementing activities that retain, reactivate or recruit license buyers. Actively seek and participate in professional development opportunities so that leadership, project management, and professional skills are maintained and enhanced. Minimum Qualifications Three (3) years of experience in marketing, communications, and marketing campaigns with demonstrated experience planning, designing, evaluating, and implementing a program and project activities. A bachelor's degree in marketing, communications, natural resources, or a closely related field may substitute for one (1) year of experience. Experience in budgeting sufficient to recommend proposed changes to the program budget, and allocate campaign budgets, in line with agency policy and procedures. Experience managing customer relationships through a variety of channels, including automated systems encompassing a large customer base, such as an electronic licensing system or customer relationship management (CRM) system. Knowledge of fishing and hunting activities sufficient to anticipate seasonal marketing and public communications opportunities, and provide insight for advance planning on contracts and partnerships agreements, graphics development, etc. Knowledge and understanding of hunter and angler recruitment, retention, and reactivation issues, trends, and best practices. Knowledge of data analysis sufficient to evaluate program information and reports, diagnose problems and research alternatives. Human relations skills sufficient to motivate, provide guidance, and achieve cooperation and commitment to program objectives. Communication skills sufficient to work with a variety of interests, collaborate and communicate with stakeholders, and provide an understanding of marketing, fishing, hunting, license sales data, and recruitment and retention issues from the DNR's perspective. Skills with office technology systems, such as Microsoft Office, or similar programs, data management systems, and internet applications, to assemble, analyze, and synthesize information from data sources. Ability to interpret and apply related Minnesota state policies, procedures, rules, laws, and regulations sufficient to ensure compliance within internal operations and to promote compliance via public communications. Ability to apply knowledge to complex issues sufficient to anticipate trends, analyze data, and find solutions that balance long‑term demands. Ability to motivate internal and external partners to provide support and collaborate on coordinated plans, including but not limited to the Recreational Boating and Fishing Foundation, National Shooting Sports Foundation, U.S. Sportsman's Alliance, Backcountry Hunters and Anglers, Women Anglers of Minnesota, Pheasants Forever, and other state chapters of organizations, and all DNR divisions and regions. Preferred Qualifications A bachelor's degree in marketing, communications, natural resources, or a closely related field. Experience with fishing and hunting activities. Experience working with and modifying an electronic licensing system focusing on hunting, fishing, trapping, and license sales. Experience working with a customer base of one million or more customers. Experience and knowledge with Minnesota state statutes, rules, and policies that relate to customer data privacy, sponsorships, gifts, donations, publications, contracting, and budgeting. Experience working or partnering with government and non‑government natural resource organizations. Additional Requirements No driving duties are required. Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations. Telework arrangement may allow up to 50% telework, subject to change. A telework agreement may be required. The employee will need to report to the primary work location occasionally for meetings, training, onboarding, or as instructed by supervisor. Some travel throughout the state is required; travel out-of-state for at least one national conference per year. All applicants must verify identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire. Candidates must be legally authorized to work in the United States without sponsorship for employment visa status. Background check will include conflict of interest review, criminal history check, education verification, employment reference/records check, and license/certification verification. Benefits Paid vacation and sick leave. 12 paid holidays each year. Low-cost medical, dental, vision, and prescription drug plans, including: Fertility care, including IVF. Diabetes care. Dental and orthodontic care for adults and children. 6 weeks paid leave for parents of newborn or newly adopted children. Pension plan that provides income when you retire (after working at least three years). Employer‑paid life insurance to provide support for your family in the event of death. Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury. Tax‑free expense accounts for health, dental, and dependent care. Resources that provide support and promote physical, emotional, social, and financial well‑being. Training, classes, and professional development. Federal Public Service Loan Forgiveness Program (some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov). Employee Assistance Program (EAP) for work/life support: A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well‑being, or job performance. Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues. Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care. Programs, resources and benefits eligibility varies Based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota. Equal Opportunity Employer Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourage persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives strengthen the work we do together and our ability to best serve Minnesotans. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law. Minnesota state agencies make reasonable accommodations to employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at View phone number on click.appcast.io or email View email address on click.appcast.io and let us know the support you need. #J-18808-Ljbffr Minnesota Department of Natural Resources