Copywriter

Company Description

On the day Fallon opened its doors without a single client, it did so under the headline, "A new advertising agency for companies that would rather outsmart the competition than outspend them."

More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples' lives and to culture. They help build ideas in the world, and they leave something behind.

Overview

We are seeking someone who has a passion for social and for bringing Fallon's history of writing excellence into 21st-Century platforms.

This role will have the opportunity to create internet-breaking work. Candidates should have the strategic writing and communication skills necessary to conceptually generate and produce bold ideas.

This person should be terminally online and well-versed in the ways of Instagram, TikTok, X, YouTube, Meta, Snapchat, and that new one that probably came out between the time this was written and when it was published.

The best portfolios will show a range of social-first projects, from content to campaigns to reactive moments to activations. Of course, we love candidates who have had viral moments on their own personal platforms as well.

This role requires someone with the ability to develop and hone a brand voice that is comedic in tone.

A love for pop culture, videography/photography, illustration, crafts, gaming, and/or food a huge plus.

Responsibilities

• The person in this role must be comfortable with creating social posts from concept to execution.
• They will be responsible for understanding, shepherding, protecting, and executing against the social tone of voice for our clients across multiple platforms, including TikTok and text-only posts.
• This job moves at the speed of social. It is essential for this copywriter to stay up-to-speed on trends and action on them quickly.
• Duties include writing and producing video content, writing for real-time moments/trends, writing evergreen copy, writing proactive social-first concepts, capturing content, and ideating against activation opportunities.
• Deliverables will come in the form of idea writeups, decks, scripts, caption copy, comment responses, surprise & delight letters, stories copy, memes, quote tweets, activation-related copy, TikTok videos, and more.

Qualifications

QUALIFICATIONS

• 4-6 years of relevant creative experience.
• Skilled in developing high-level brand concepts as well as articulating those concepts in executions across various media channels.
• Excellent communication, organization, and presentation skills.
• Portfolio of work demonstrating smart, brand-building ideas and executions.
• Are based in or willing to relocate to Minneapolis.
• Ability to demonstrate a high level of craft.
• Prolific in writing snappy copy on very short timelines.

ADDITIONAL REQUIREMENTS

• Be obsessed with the internet.
• Have a deep desire to find creative solutions to client's business needs and objectives.
• Lead with passion for language and craft.
• Push to put out world-famous work.
• Show ability to write in many brand voices.
• Maintain professional relationships with external vendors, partners, and freelancers.
• Promote agency culture and values.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $79,990 - $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/12/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.


#LI-LB2

Compensation Range: USD $79,990.00 - USD $114,975.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2025.