Social Media Specialist

Social Media Specialist - Houston

Are you passionate about creating content that captures attention, builds community, and drives engagement? Do you have a pulse on social media trends and a talent for turning ideas into compelling digital content? If so, we'd love to connect with you. We are seeking a creative and results-oriented Social Media Specialist to help expand our digital presence and elevate brand awareness across multiple social platforms. This role is ideal for someone who thrives in a fast-paced environment, enjoys storytelling through visual and written content, and understands how to connect with audiences in authentic and meaningful ways.

Responsibilities

• Develop and execute engaging content strategies across social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
• Create, edit, and publish original content including videos, graphics, photography, reels, stories, and written posts.
• Grow audience engagement and online communities through creative campaigns and consistent interaction.
• Write compelling copy tailored to each platform while maintaining a consistent brand voice.
• Monitor social media trends, industry news, and emerging technologies to identify new content opportunities.
• Track and analyze campaign performance, audience insights, and engagement metrics to optimize results.
• Collaborate with internal teams to support marketing initiatives, campaigns, events, and brand-building efforts.
• Maintain content calendars and coordinate timely delivery of social media assets.
• Capture content at company events, community activities, and special projects as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field preferred.
• 2+ years of experience in social media management, content creation, digital marketing, or a related role.
• Strong understanding of major social media platforms, audience engagement strategies, and content best practices.
• Excellent writing, editing, communication, and storytelling skills.
• Experience with photography, videography, video editing, and graphic design tools.
• Ability to interpret analytics and use data to improve content performance.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Creative mindset with exceptional attention to detail.
• Collaborative, adaptable, and eager to contribute new ideas in a team-oriented environment.

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