Product Research Lead

*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at more information.

**D.R. Horton, Inc.* is currently looking for a Product Research Lead *. The right candidate will perform various accounting or finance functions with limited supervision by being able to identify issues, research, develop solutions and implement such solutions.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Lead user research initiatives to identify customer needs, behaviors, motivations, and pain points across digital products and marketing experiences

• Design and execute qualitative and quantitative research methodologies, including interviews, surveys, usability studies, journey mapping, and behavioral analysis

• Synthesize research findings into actionable insights that inform product strategy, feature prioritization, and experience design decisions

• Partner with Product Managers, Designers, Marketing teams, and business stakeholders to define research objectives and evaluate proposed solutions

• Develop customer personas, user segments, and journey frameworks that support product development and marketing initiatives

• Analyze customer feedback, usage data, market trends, and competitive insights to identify opportunities for product and experience enhancements

• Establish research standards, frameworks, and best practices to ensure consistency and reliability across research activities

• Present findings and recommendations to leadership and cross-functional teams through reports, workshops, and stakeholder presentations

• Maintain a centralized repository of research findings, customer insights, and experience recommendations

• Evaluate emerging research tools, methodologies, and technologies to enhance organizational research capabilities

• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

• Ability to travel overnight

Education and/or Experience

• Bachelor's degree in Human-Computer Interaction, Psychology, Marketing Research, User Experience, Business, or a related field

• Five (5) years of experience in user research, product research, market research, customer insights, or related disciplines

• Experience conducting both qualitative and quantitative research

• Knowledge of user research methodologies, customer experience principles, and behavioral analysis techniques

• Strong analytical, research synthesis, and stakeholder communication skills

• Ability to translate complex research findings into practical business and product recommendations

• Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications

• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision

• The noise level is generally moderate

Preferred Qualifications

• Experience supporting digital products, customer-facing applications, or marketing technology platforms

• Experience with analytics, experimentation, or customer experience optimization tools

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

• Medical, Dental and Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits

/ Build YOUR future with D.R. Horton, America’s Builder. /**/#WeBuildPeopleToo*/*

Job: * Marketing

Organization: * Corporate

Title: Product Research Lead

Location: TX-Arlington

Requisition ID: 2602947