Marketing and Communications Manager

Marketing and Communications ManagerGreensboro College - Greensboro, NC 27401OverviewPosition Type Full TimeDescriptionThe Marketing and Communications Manager will play a crucial role in supporting and implementing the college's marketing and communications strategies. This position requires a creative, detail-oriented individual with excellent communication skills and the ability to manage multiple projects simultaneously.Under the direction of the Chief Marketing Officer, assist with managing the communications and marketing efforts for the college, including media and community relations, website and social media platforms; collaborate with the president, Admissions, Institutional Advancement, and Alumni Engagement and the academic departments on internal and external marketing and communications initiatives.Duties and Responsibilities:Social Media ManagementDevelop and curate engaging content for various social media platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn)Create and maintain a content calendar for consistent postingMonitor social media trends and adapt strategies accordinglyMonitor primary GC social media to identify potential issues that impact brand integrity and sentimentAnalyze social media metrics and provide regular performance reportsCreative Services (Design and Visual Communication)Basic graphic design development for brochures, posters, digital signage and other print and digital needs. Support event promotion and coverage across campus. Assist with photography and video production for various needs on campus (does not include Athletic events).Media RelationsAssist in writing and distributing press releasesCultivate and maintain relationships with local and regional media outletsCoordinate media interviews, requests and campus visitsMonitor and track media coverageWebsite MaintenanceOversee general website maintenance and assist in creating content for the college website, ensuring consistency in messaging and branding as well as ADA compliance. Manage the college's main events online calendar within the website.Collaborate with faculty/staff across all departments to ensure their website pages are up-to-date and in complianceGeneral Marketing SupportContribute to the development and implementation of marketing campaignsAssist with maintaining the integrity of the college brand (campus-wide), monitor and maintain the brand guidelines across all departments within the college. This would include keeping the college community on-brand with any digital, print, and campus signage that may be producedCollege PublicationsThese duties include assisting with writing, editing and distributing the monthly PrideLine e-mail newsletter and serve as assistant managing-editor for the alumni magazine, Points of Pride(Some weekend or evening hours may be required for special events around campus)QualificationsSkills and Qualifications:Education: Bachelor's degree requiredExperience: 2-3 years of experience in professional communications, marketing, public relations or a related roleExcellent written and communication skillsAbility to engage and collaborate with people at all organizational level, both within and outside of the campus communityDemonstrated leadership, organizational, and operational skills with a proven ability to handle multiple tasks and projectsComputer literacy, especially regarding work processing software (Excel, PowerPoint, Word, Microsoft Office 365)Basic graphic design skillsBasic photo and video editing preferredAdvanced knowledge of website administration (WordPress preferred)Physical Demands and Working Conditions:Job duties are mostly performed indoors with some outside events coverage required. The person in this position needs to move about indoors and outdoors around the campus to attend and photograph events, meet with stakeholders to gather information, interview subjects for articles, etc.Job duties are performed during the day with some evening, late-night and/or weekend requirements throughout the year depending upon campus events. No out-of-town travel required.