Account Director, CRM

Job Description

Job Description

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

At CourtAvenue, the Account Director (who we affectionately refer to as the Director, Business Innovations) acts as our client’s partner, understanding their business needs and championing them within CourtAvenue. The Director, BI is highly accountable and supports BI leadership; strategically guiding the business and providing innovative and valuable input to help solve the most complex challenges. Successful candidates for this position should be ambitious, driven to ignite growth, exceptional at navigating ambiguity, and are experts in communication. This role is deeply connected to their client(s) and teams, building meaningful and constructive relationships across both organizations that produce results. The Director, Business Innovations is an extremely external-facing role; representing as the voice of the customer internally and helping the client navigate their own internal complexities.

Responsibilities

• Ensure overall client satisfaction and health of the business, with a focus on achieving high Net Promoter Scores (NPS).

• Focus on building client trust and broadening of stature within the client organization.

• Lead CRM conquesting strategy with third-party data partners.

• Partner with the strategist on advanced segmentation and targeting, translating owner and prospect data into audience strategies that improve relevance and ROI.

• Partner with the client to execute integrated sales enablement programs, including time-sensitive offers, aligned to dealer-level sales priorities.

• Own new customer acquisition strategy alongside loyalty and retention initiatives, balancing owner base growth with retention.

• Ensure CRM programs are fully integrated with marketing campaigns for product launches and sales events, keeping messaging and offers consistent across channels.

• Drive demand generation and lead activation strategy, ensuring leads are engaged quickly across the CRM ecosystem.

• Manage the balance of evergreen, always-on programs and one-time strategic sends.

• Lead and provide a Point of View (POV) to the account teams with all client initiatives to ensure client strategy and objectives are met, ensuring "no surprises" for the client.

• Manage teams on multiple programs/projects simultaneously while meeting all deliverable deadlines.

• Responsible for organic account growth and retention, uncovering new opportunities for expansion of scope, contributing to profitable growth.

• Champion cohesive team environments that are open and collaborative with the ability to create energy and excitement around ideas.

• Pull integrated activities together across agency partners, departments, and disciplines to move client business through production to launch.

• Pay sharp attention to detail to ensure agency work follows digital marketing best practices and leading technologies.

• Professionally manage a variety of engagements while being held accountable for deliverables that are on-time, on-budget, and of maximum value for client growth.

• Build and maintain relationships with core clients by regularly collaborating onsite at client offices in Irvine.

Requirements

• Hands-on experience running accounts, working with senior stakeholders, and successfully organizing, managing, and delivering a diverse range of innovative projects.

• Strong background in digital and performance marketing or brand consultancy environment.

• At least 10 years of marketing or advertising experience is required.

• Experience in the automotive industry is preferred.

• Experience working on CRM projects required, B2C acquisition and retention is preferred.

• Experience in Salesforce Marketing Cloud/Data Cloud is preferred.

• Proven track record of structuring, leading, and developing complex client relationships while communicating effectively across functional teams.

• Entrepreneurial attitude partnered with a strong business acumen; ability and drive to bring people together, create energy around ideas, and recommend actionable strategies.

• Intuitive and perceptive, with outstanding communications skills; comfortable and confident in strategic discussions and presentations to clients and stakeholders.

• Excellence in organization and management; conscientious, and skilled at solving issues at all project levels while supporting colleagues and clients.

• Strong relationship building qualities.

• Experience identifying business development opportunities and translating them into actionable growth opportunities.

• Ability to gracefully manage multiple programs and/or projects in a fast-paced environment.

• Self-starter with a passionate attitude and sense of commitment to get the job done quickly, properly, and with the highest quality.

• Excellent analytical and process-oriented skills.

Work Environment

Our west coast offices follow a structured-hybrid work model, where employees work in an office environment Tuesdays and Thursdays and work remotely on Mondays, Wednesdays and Fridays.

Candidates for this position will ideally be located near one of our offices:

• El Segundo, CA (preferred)

• San Diego, CA

Final compensation will be within this salary range and is dependent on the candidate's total related experience.

CourtAvenue, INC. is an Equal Opportunity Employer . CourtAvenue recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.

CourtAvenue, INC. participates in the E-Verify program . In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.