Showroom Manager
Cassina USA Inc
Cassina — Miami, United States (On-site)
Cassina is seeking an experienced and commercially driven Showroom Manager to lead the Miami showroom, deliver an exceptional luxury client experience, and drive sales and business development.
This is a hands-on leadership role combining sales management, client development, A&D relationships, showroom operations, team leadership, and luxury customer experience .
Key Responsibilities
Sales & Business Development
- Develop and maintain relationships with clients, architects, interior designers, decorators, dealers, developers, and buyers.
- Develop new business opportunities and increase showroom traffic and sales.
- Drive showroom sales performance and achieve commercial objectives.
- Manage the sales pipeline, including leads, quotations, client visits, and follow-up.
- Provide sales forecasts and monitor opportunities through conversion.
- Build long-term client relationships and identify opportunities for repeat business.
- Partner with A&D and Sales leadership on strategic accounts and major projects.
Client Experience & Showroom Management
- Guarantee a best-in-class luxury showroom experience and hospitality.
- Provide exceptional client service throughout the sales process.
- Ensure product displays and visual merchandising meet prescribed standards.
- Optimize showroom traffic, performance, and conversion.
- Organize and support showroom events and client activities.
- Collaborate with Marketing to increase showroom traffic and engagement.
- Ensure the showroom consistently reflects the quality and positioning of the Cassina brand.
Team Leadership
- Lead, motivate, and develop the showroom team to achieve sales and service goals.
- Conduct regular business reviews using company KPI tools.
- Provide coaching and feedback to improve sales performance and conversion.
- Monitor individual and team performance and identify areas for improvement.
- Manage showroom staff coverage and schedules.
- Support onboarding and training of new sales staff.
- Foster a collaborative, accountable, and high-performing team culture.
CRM, Reporting & Business Performance
- Ensure accurate and timely reporting through company systems and CRM tools.
- Maintain accurate sales, lead, quotation, client, and opportunity information.
- Expand and maintain the company client database through effective registration and profiling.
- Track showroom KPIs, sales activity, conversion, and business performance.
- Provide regular business updates and sales forecasts to leadership.
- Ensure showroom administration and reporting are completed accurately and efficiently.
Product & Brand Expertise
- Develop strong knowledge of the Cassina collection, including products, materials, finishes, configurations, and customization options.
- Ensure the showroom team maintains strong product knowledge.
- Support product recommendations and identify opportunities to introduce complementary collections.
- Stay current on new products, collections, and brand initiatives.
- Communicate the design heritage, craftsmanship, and distinctive identity of Cassina to clients and industry professionals.
Cross-Functional Collaboration
- Work closely with Sales, A&D, Marketing, Product, Customer Service, and other internal teams.
- Support client events, business activities, and brand initiatives.
- Ensure seamless follow-up and coordination on sales opportunities.
- Partner with leadership on initiatives to improve showroom performance and business development.
Required Qualifications
- 5+ years of relevant experience in luxury retail, premium furniture, interior design, architecture, hospitality, or a related industry.
- Experience managing a showroom, retail environment, or client-facing sales team.
- Proven sales and business-development experience.
- Experience working with architects, interior designers, decorators, dealers, developers, and/or high-net-worth clients.
- Strong understanding of luxury client service and relationship management.
- Experience with CRM, sales pipelines, KPIs, forecasting, and business reporting.
- Strong leadership, coaching, and team-management skills.
- Excellent organizational, communication, and interpersonal skills.
- Strong visual and aesthetic sensibility appropriate to a luxury design brand.
- Ability to manage multiple priorities in a fast-paced, client-focused environment.
Preferred Qualifications
- Experience with luxury furniture, Italian design, or premium home furnishings.
- Existing relationships within the Miami architecture and design community .
- Experience with A&D firms, dealers, developers, hospitality, or contract furniture clients.
- Knowledge of high-end residential, hospitality, workplace, or contract furniture.
- Bachelor's degree in Business, Marketing, Interior Design, Architecture, or a related field.
Key Competencies
The successful candidate will demonstrate:
Commercial Leadership
Ability to drive showroom sales, develop new business, and achieve commercial objectives.
Client Excellence
Professional, polished, and confident when interacting with luxury clients, designers, architects, and industry professionals.
Team Leadership
Ability to inspire, coach, and develop a high-performing showroom team.
Business Development
Proactive approach to building relationships, generating leads, and converting opportunities.
Product & Brand Expertise
Strong understanding of luxury furniture and the ability to communicate the value, heritage, and design language of the Cassina collection.
Organization & Accountability
Ability to manage sales activity, reporting, forecasting, scheduling, and showroom operations accurately.
Collaboration
Ability to work seamlessly with Sales, A&D, Marketing, Product, Customer Service, and other internal teams.
Success in This Role
Success will be measured by the Showroom Manager's ability to drive showroom sales and profitability while delivering an exceptional luxury client experience .
The ideal candidate will build strong A&D and client relationships, develop new business opportunities, lead the showroom team effectively, and ensure the showroom consistently reflects the Cassina brand and its position within the luxury design market.
Compensation & Benefits
In addition to base salary, the position may be eligible for a performance-based incentive/bonus opportunity , subject to the Company's applicable compensation plans.
Cassina offers a comprehensive benefits package, which includes:
- Medical, dental, and vision insurance
- 401(k) retirement plan and applicable company contribution
- Paid time off and company holidays
- Life and disability insurance
- Employee product purchase and/or discount programs, where applicable
The position is based in Miami, FL , and the successful candidate will be expected to work on-site in the showroom.
About Cassina
Cassina is an internationally recognized Italian design brand known for its pioneering approach to modern furniture, combining innovative design, craftsmanship, and collaborations with some of the world's most influential architects and designers.
The Miami-based position offers the opportunity to work at the intersection of luxury furniture, Italian design, architecture, and business development while representing one of Italy's most iconic design brands.
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