Experiential Strategy Lead

GPJ is hiring an Experience Strategist to join our growing team! This role is hybrid, requiring you to report on-site to either our Boston or New York City office location a minimum of 2 days per week. Your Role You are an Experience Strategist (XS), responsible for crafting and executing strategies for a wide range of projects, including proprietary events, activations at third-party trade shows, product or service road shows, seller enablement opportunities, and much more. Our focus is on comprehending the people who attend our experiences, whether in person or online, identifying their needs, and devising solutions to address their challenges, all while inspiring them to take action on behalf of our clients. This practice holds a pivotal role at GPJ, and you take pride in being an integral member of both the client and agency teams. You will focus on building and maintaining “Trusted Advisor” relationships with creative, account, and client teams, fostering collaboration and trust. Your role involves developing comprehensive experience strategies that encompass physical, digital, social, and mobile elements. You will also contribute by creating reusable templates for strategy best practices, covering various aspects such as research, planning, account planning, strategy, and analytics, streamlining our approach for assigned accounts. One of your key responsibilities is crafting clear and compelling creative briefs that ignite ideas for both yourself and your 2D and 3D internal partners. You will actively participate in ideation sessions, which involve brainstorming and concept development, where we collectively shape innovative solutions. You are dedicated to proactively exploring new experience strategies, technology-enabled engagements, and industry best practices. This exploration not only enhances our ability to counsel clients and internal teams but also strengthens our strategic recommendations. You will engage in research and planning activities related to developing experiential marketing solutions, which may encompass workshops, stakeholder interviews, primary and secondary research, and program auditing. Additionally, you will play a crucial role in assisting with the auditing and analysis of events, contributing valuable insights. Your role also entails confidently leading client conversations and presentations, both in person and over the phone, to effectively convey our strategies and recommendations. Lastly, you possess a strong “verbal-side” creative expertise, encompassing extensive writing, presentation, and facilitation development, while also having a keen eye for and appreciation of 2D and 3D design elements. Your Skills Excellent writing skills. Proficient in Windows environment (Outlook, Microsoft Word, Excel, Power Point, ) and other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.). Proficient in Apple hardware and software. Knowledge of and experience in using research tools and methodologies. Understanding of best practices regarding analytics and marketing measurement Communication Express yourself clearly in writing and through visual imagery, presenting and communicating complex ideas and concepts clearly and simply. You understand the value of a well-turned phrase and a well-told story. You are able to lead people and evolve their thinking with your thoughts and actions. You are a great listener. You understand the importance of client and audience input and are able to read between the lines to the real meaning or need. You are able to assess input and weave it into a clearly articulated strategy and deliverables. Insight Development Be fluent in various research and discovery techniques as they apply to Strategy & Planning. Be able to quickly design and execute a curriculum or set of activities that will enable you to assess a situation, diagnose challenges, develop insights and make recommendations. You take a consultative approach, applying the tools of the practice as needed to efficiently and effectively solve client and agency challenges. Marketing Expertise Advanced knowledge of marketing and communications best practices and how they apply to our business, including Experiential/Event, Traditional, Digital, Social, Mobile and PR. Understanding of overall marketing and brand landscape. Understanding of analytics and measurement best practices and technologies. Resourceful Be decisive and fast acting. Self‑direct without a need for constant supervision. Take control of situations and deliver proactively. Figure out a way to a solution in spite of the challenges. Over promise and over deliver. Your Experience Experience & Education Graduate degree in business, marketing, communications, or writing preferred. 3 to 5 years client / agency experience in a related role. B2B experience. Experience in these key areas is preferred: experiential marketing, strategy, planning, marketing, digital marketing and/or advertising, content, writing, copywriting Experience in digital, social and mobile technologies, strategies and tactics. Travel & Mobility Travel is up to 20% – domestic and / or international. Your Impact In your role, you will have influence and responsibility over: Business Development Project Launch & Resource Management Salary Range $75k – $90k Salary is dependent on a variety of factors including experience, skills, and location. Who We Are GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully, exciting ways. We are a part of the Project Worldwide family. An independent, employee‑owned global network of complementary, wholly owned agencies. GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class. #J-18808-Ljbffr