Director, Market Data & Analytics

Responsibilities Own the measurement layer Define and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any time Build cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes Stand up per-asset attribution so the function can show what converted Administer the measurement stack, including onboarding, dashboards, and live MCP access Build and maintain the MI Databricks data warehouse Collaborate with the web team on AEO/GEO optimization Distribute the data Pipe MI intelligence back out through TrendIQ so other teams get relevant, timely context Partner with Marketing Ops on data-ownership boundaries Requirements 6+ years in marketing analytics, marketing/revenue operations, or data analytics Hands‑on with marketing‑measurement platforms (media monitoring / SOV / social analytics) Working fluency with a modern data stack (e.g. Databricks or equivalent) Strong communicator who turns data into a clear story for senior leaders High AI fluency; comfortable with MCP/agentic tooling Familiarity with AEO/GEO measurement and SEO/SEM fundamentals SQL / analytics‑engineering fluency; dashboarding Core Competencies Expertise in marketing analytics and data operations, with a strong focus on measurement methodologies, data storytelling, and cross‑functional collaboration. Proficient in managing modern data stacks and delivering actionable insights through advanced analytics and reporting. #J-18808-Ljbffr Jobtailor