Senior Marketing Manager (PR26108)

General Role Description

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

• Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
• Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
• Develop and recommend creative ideas related to Company branding activities and execute
• Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
• Advise parent and group companies to ensure that all activities follow parent company branding objectives
• Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence
• Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities
• Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
• Create and deliver newsletter articles for publication and distribution
• Source and manage vendors to maintain optimal cost where feasible
• Develop annual budget proposal for assigned business unit marketing activities
• Execute and manage all company business unit promotional email campaigns
• Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
• Prepare press releases for industry trade publications for assigned business unit
• Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

• Bring full effort to bear on tasks assigned by manager
• Give manager best advice
• Give earliest notice when work cannot be delivered as specified
• Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
• Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
• Comply with all Company policies, practices, and procedures and all regulations and laws
• Recommend viable improvements proactively
• Ensure effective utilization of business tools and processes

Minimum Qualifications

• Bachelor’s degree in Business Studies, Marketing, Communications or a related field
• 10 years’ experience in marketing and marketing communications in a global B2B market
• Demonstrated experience delivering effective integrated marketing communications campaigns
• Demonstrated successful product marketing and brand management experience
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Demonstrated continuous improvement in areas of responsibility
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

• 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries
• Demonstrated experience working in a global organization
• Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $140,165 - $164,900

EEO/AA/M/F/Vet/Disability Employer